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SXSW 2019: Who We're Excited to See

SXSW Spotlight: Who We’re Excited to See

South by Southwest has invited a number of Korean hip-hop and R&B artists to spotlight. The likes of Epik High, MFBTY, and Crush have all left their unique stamp on the festival. In 2019, the range and diversity of hip-hop and R&B acts has only broadened. Here I give a sneak peek into who I’m really excited to see (and who you should probably check out as well).

Suho Lee - Entertain (album cover)

Producer Suho Lee aims to ‘Entertain’ with debut full-length album

Producer Suho Lee has released his debut LP with featurings by Kid milli and Kim Ximya today. ‘Entertain‘ ignores genres as it puts noise into order.

The name Suho Lee (read: “Sooho Lee”) first came up in March through Kid milli‘s first LP ‘AI, THE PLAYLIST‘, where it was credited as producer of the track ‘AI’ and the title track ‘WHY DO FUCKBOIS HANG OUT ON THE NET’.

In May, Suho Lee appeared on SoundCloud, pre-releasing ‘Ambush‘, the title track of his debut album which features rapper Kim Ximya of XXX.

With this full-length album, producer Suho Lee wants to express emotions like anger, suppression, and confusion. Rather than having listeners dance or move along to his music, he wants them to react by feeling the emotions his music evokes.

“I sometimes think my existence is unnecessary. The suppression and injustice I feel from the world might be the reason; from time to time I feel deeply lonely doing something different from everyone else. At those times, what comforted me weren’t your average lyrics or melodies. Releasing my anger through a practical means like shouting and the catharsis I felt through that anger were the greatest comfort for me.”

By taking part in directing the music video, Suho Lee also shows himself as a visual director. He already has experience in this area: In April, he directed a concept film for vulcanized shoe brand Excelsior.

The album artwork was created by owvbics, who has made artworks for the likes of G-Dragon and Keith Ape. The featured artists include Kim Ximya and Kid milli, and the producers who helped out are Hipincase and zamzako.
Finally, the tracks were mastered by world-renowned engineer Chris Gehringer, who’s worked for Rihanna, Drake, Nas, and Wu-Tang Clan.

‘Entertain’ Track List & Credits:
  1. We Make Noise, Not Music (Feat. Kid milli)
  2. Hang
  3. Ambush (Feat. Kim Ximya) TITLE
  4. Enter
  5. Baek Hwa Jeom
  6. Heritage (Feat. zamzako)
  7. Outro 出口

Executive Producer: Suho Lee
Co-Producer: Hipincase, zamzako
Lyrics: Kid milli, Kim Ximya
Mixing: FRNK, zamzako
Mastering: Chris Gehringer at Sterling Sound, New York
Album Cover: owvbics
Video Directors: Suho Lee, Minki Kim, Jihoon Kim, Kichan Nam
Photography: Nikolaus Kim

‘Ambush’ Official Audio:

Follow Suho Lee:

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Source: Mnet