Dejavu Group

bewhy_gottasadae

“BewhY GOTTASADAE!” How a Man Builds His Kingdom

GOTTASADAE.” First of all, BewhY… ARE YOU KIDDING ME WITH THIS VIDEO?! How does one articulate the mastery of one of the most brilliant pieces of visual art to come out of South Korea? There are so many avenues. So many theories. However, one thing stuck out to me in about a dozen different ways. The ego of man. “GOTTASADAE” seems to be the perfect visual representation of a man constructing a kingdom unto himself. BewhY and director Hobin have expressed that with form, color, and references, all of which blew my mind.