Hi-Lite Records

YunB - Wake Up MV screenshot

Hi-Lite Records reveal YunB’s ‘Wake Up (Feat. Paloalto)’ music video

Earlier today, Hi-Lite Records have revealed the music video for YunB’s ‘Wake Up (Feat. Paloalto)’, the title track of his ‘S.O.S.’ LP.

YunB released his self-produced first full-length album ‘S.O.S.’ (short for: Society of the Spectacle) on March 29. It features B-FreeJeremy Que$t, Ami, EKKhundi PandaJUSTHIS, Okasian, Paloalto, SUMINLAKO, and Reddy.
Along with the album, the music video for the two tracks ‘Memphis’ and ‘Al Capone’ cameo out.

Today, Hi-Lite Records revealed the music video of the album’s title track. The Korean title literally translates to “get up,” and its message is: “Nobody can save you but you.” The video features the label’s CEO Paloalto and was directed by THECUT.

You can find YunB’s first LP ‘S.O.S.’ on iTunes/Apple Music and Spotify.

‘Wake Up’ Credits:

Lyrics: YunB, Paloalto
Composed and arranged by YunB
MV directed by THECUT

YunB - S.O.S. (album cover)

YunB drops first full-length album ‘S.O.S.’ and ‘Memphis/Al Capone’ MV

Hi-Lite Records’ talented artist YunB has released his first full-length album today. ‘S.O.S.‘ stands for ‘The Society of the Spectacle‘ and features B-Free, Jeremy Que$t, Ami, EK, Khundi Panda, JUSTHIS, Okasian, Paloalto, SUMIN, LAKO, and Reddy.

New York-born artist YunB joined Hi-Lite Records in 2016. His debut album ‘YunB‘ came out last year in June. Recently, he has pre-released the music video for ‘Clockwork‘ and the single and music video ‘Yellow Cab‘ off this LP.

The album title was inspired by philosopher Guy Debord‘s book of the same name (original French title: La Société du Spectacle) which left a deep impression on YunB when he read it in university.

“We are always deceived by something and want to be addicted to something. This album is the spectacle I’m presenting you with.” -YunB

While he produced all but one track himself, YunB got himself sturdy support, first and foremost from his label mates Paloalto and Reddy, but also from ex-Hi-Lite members B-Free and Okasian. Several of the tracks feature EK of Most Badass Asian, who has constantly been rapping alongside YunB. Singer SUMIN, who already featured on YunB’s debut EP, lend him her voice again. Two songs feature American vocalist, songwriter, multi-instrumentalist and music producer Ami Kim.

Watch the music video for the two tracks ‘Memphis/Al Capone‘ below!

‘S.O.S.’ Track List & Credits:
  1. Memphis (Feat. B-Free & Jeremy Que$t)
    Lyrics: YunB, B-Free, Jeremy Que$t
    Composed and arranged by YunB
  2. Knockin’ on Wood (Feat. Ami)
    Lyrics: YunB, Ami
    Composed by YunB, Ami
    Arranged by YunB
  3. Yellow Cab
    Lyrics: YunB
    Composed and arranged by YunB
  4. Clockwork (Feat. EK & Khundi Panda)
    Lyrics: YunB, EK, Khundi Panda
    Composed and arranged by YunB
  5. Radio (Feat. JUSTHIS, Okasian & EK)
    Lyrics: YunB, JUSTHIS, Okasian, EK
    Composed and arranged by YunB
  6. 일어나 (Wake Up) (Feat. Paloalto) TITLE
    Lyrics: YunB, Paloalto
    Composed and arranged by YunB
  7. Money Lost (Feat. SUMIN)
    Lyrics: YunB, SUMIN 
    Composed by YunB, SUMIN
    Arranged by YunB
  8. Ladybug (Feat. Ami)
    Lyrics: YunB, Ami
    Composed by YunB, Ami
    Arranged by YunB
  9. Loose Leaf (Feat. LAKO)
    Lyrics: YunB, LAKO
    Composed by Dollabird, YunB
    Arranged by Dollabird
  10. 단둘이 (Dandoori)
    Lyrics: YunB
    Composed and arranged by YunB
  11. Y Sad (Feat. Reddy)
    Lyrics: YunB, Reddy
    Composed by YunB, Reddy
    Arranged by YunB
  12. Al Capone
    Lyrics: YunB
    Composed and arranged by YunB
  13. Copycat (Feat. EK) (CD Only Bonus Track)
    Lyrics: YunB, EK

Cover Art: THECUT
‘Memphis/Al Capone’ MV directed by THECUT

‘Memphis/Al Capone’ Music Video:


Source: Mnet

Reddy - Thanksgiving MV screenshot

Reddy drops ‘Thanksgiving (Feat. Paloalto & Huckleberry P)’ music video

The music video for Reddy, Paloalto, and Huckleberry P’s ‘Thanksgiving (적셔)‘ is out on Hi-Lite Records’ YouTube channel.

Reddy debuted in 2011 under Universal Music and joined Hi-Lite Records in 2013 after a short detour to label Overthose. With over twenty singles and three full-length albums, Reddy has a solid career to present.

In light of his next album, the artist has pre-released a new single five days ago. If you haven’t already checked it out on iTunes/Apple Music or Spotify, you can now listen to the track while enjoying the black-and-white visuals by Allen’s Eyes. Also, make sure to turn on the English subtitles made by Changstarr!

‘Thanksgiving’ Credits:

Lyrics: Reddy, PaloaltoHuckleberry P
Composed by UGP, Reddy
Arranged by UGP
Directed by Allen’s Eyes
Presented by Hi-Lite Records

Follow Reddy:

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JUSTHIS & Paloalto - Switch MV screenshot

Hi-Lite Records reveal JUSTHIS & Paloalto’s ‘Switch’ music video

The music video for ‘Switch‘, title track of JUSTHIS and Paloalto’s full-length album ‘4 the Youth’, has just come out!

Yesterday, JUSTHIS of Indigo Music and Hi-Lite Records’ Paloalto have released their joint full-length album ‘4 the Youth‘. Today, they revealed the music video for the LP’s title track. TIGERCAVE directed the visuals that provide an appealing background for the two rappers’ verses.

“I need that one magic spell to protect me 
I’ve been searching for it
However, you will never find it outside of yourself, 
you know, it’s right there, inside of you, Switch
-JUSTHIS

‘Switch’ MV Credits:

Directed by Gibeck Lee
First Assistant Director: Seonghoon So
Second Assistant Director: Haegyun Oh
Director of Photography: EumKo
Focus Puller: Taehwan Bin
Gaffer: Seokho Son
Best Boy: Kangmin Jeong
Digital Intermediate: Haegyun Oh
Visual Effects by 1988AM, Haegyun Oh and Sangwon Park
Executive Producer: Joosun Kim

Related Links:

[x_block_grid type=”two-up”][x_block_grid_item]JUSTHIS    [icon type=”facebook-square”]     [icon type=”instagram”]     [icon type=”soundcloud”]     [icon type=”tumblr-square”]     [icon type=”twitter-square”]     [icon type=”youtube-square”][/x_block_grid_item]
[x_block_grid_item]Paloalto    [icon type=”facebook-square”]     [icon type=”home”]     [icon type=”instagram”]     [icon type=”soundcloud”][/x_block_grid_item][/x_block_grid]