Exclusive Interviews

V1NO

“This is Who I Am”: An Interview & Introduction to V1NO (fka Paul Shin)

If you’ve read anything from me at all, you know I relish the opportunity to talk to any and all artists. I have a particular soft spot for independent artists trying to get the recognition they desperately need and certainly deserve. They all have intriguing stories and perspectives that many with much more to lose are less wont to express. The most recent artist to open up to me is Paul Shin, now known by his stage name V1NO. He’s another in the small circle of Korean-American rappers that have blessed me with both their music and their friendship.

I will say this. Paul is one of the few artists that I’ve spoken to who readily tell their entire story. Fearlessly, honestly, open. These are the markers of who he is as an artist. In fact, the entirety of the beginning of our conversation is just that. I’m lucky he humored me when I asked him to introduce himself as if summarizing his autobiography. Believe me, Paul’s life story is something you have to actually hear (or in this case read) for yourself to believe.

The Life of Paul

Paul’s story begins simply: “Immigrated here from Korea at the age of three. But you know, my parents instilled the Korean culture into me, like a lot of Koreans. I immigrated to San Francisco, CA, first. We lived there about a year, so that doesn’t really count. Then we moved across [the country] to New Jersey. Even though I’d lived in America since the age of three, I still had to go to ESL because my parents would constantly speak Korean with me, and I went to a Korean school.

“I grew up moving around so much because of my father’s profession. He’s a pastor. So he’d have to move churches or a church he was pastoring at would move, so I would have to go with him. Every time I would get a good set of friends, get really grounded, I’d have to start all over again. So from an early age I really learned just how to adjust and adapt to different situations. It definitely applies to my music, because as a musician, as an artist you really have to grind and with any kind of grind, it’s really difficult. You just have to learn to adjust. Like, ‘Oh, Plan A didn’t work? Okay, I got Plan B. Oh, Plan B didn’t work? I got Plan C.’

“You’ve got to continue the adjustment,” Paul says, “keep it moving, you know. The moment you stop is when you just lose that whole momentum. Just going back to that childhood again, it just taught me a really strong work ethic. I’ve always had determination to try to make friends like everybody else, and I think because I moved around I guess I had that glimmer of hope like, ‘Hey, maybe this one’s permanent this time.’ You know? So I would really cherish those friendships.”

Random Connections

The first part of Paul’s story is simple enough. From Korea to Jersey. However, things start to get interesting when he goes into his middle and high school years.

“I grew up in Jersey for a little bit, but then what’s crazy is, I moved to Kentucky.” At this point, we just have to stop the conversation. He explains he grew up in a little town outside of Ft. Knox called Radcliff. I know the city well. I have so much family in Kentucky, it’s practically a second home to me. How small is this world we’ve thrown ourselves in?

“And it’s crazy because we’re talking about Korean music,” Paul says with a heavy dose of awe coloring his voice. “It’s mind-blowing how life works. In Radcliff, because my dad’s church was really small, he let me go to a church next door. This church was a mixed church, like Puerto Rican, black, white, you know, some islanders. We lived near an army base, so it was actually pretty diverse. I got exposed to gospel at a really young age. I think that was my first real exposure to music. Like don’t get me wrong, before that I did listen to music. But when you’re a kid you’re not really conscious of things, or at least I wasn’t. I think the only [artists] I really remember was like, don’t judge me,” Paul says after a beat, “Smash Mouth and the Spice Girls.”

We share a laugh. But I honestly can’t even pretend to judge anyone who has a history with the Spice Girls. I still rep the fearsome fivesome and nothing in this world could stop me.

“But that was like my first exposure to music ever,” he continues. “Then once you start developing more, and you realize, oh, this is actually music. This is an artist, and this is what they do. Around early middle school is when I went to this church in Kentucky and I listened to people like Tye Tribbet, Kirk Franklin, Donnie McClurkin. Gospel was really surrounding my ears. I fell in love with Kirk Franklin’s album, the one with the song ‘Imagine Me‘ (Hero). I fell in love with that whole album.”

Paul’s Art Imitates Life

“Then ironically I started doing poetry. I started getting into spoken word. They used to have these little coffee houses or these little events at my church. So I started with spoken word and I would perform in front of people. My first time doing it, I was like, ‘Dang, I’m actually okay at this.’ Then just naturally it would form into rap because at that time I listened to, mind you I grew up in the church, so I was surrounded by a lot of Christian-oriented music. When I got into hip hop it was like Lacrae, Da’T.R.U.T.H., people like that of that genre.

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“Then slowly but surely, I started doing spoken word, and it just naturally turned into rap. This was like sophomore year of high school. I must’ve been 15 or 16 when I first started doing my spoken word. After that, as I started to get a response I was like, ‘Dang, I really wanna do this.’ I started writing more, writing more, and I started writing over a beat. Then naturally I just started getting really into rap, like rhyme schemes and everything. Junior or senior year I went to talent shows, and I won talent shows, and I started performing in front of bigger crowds, and I started getting more confident as a musician, as a young artist.”

Paul Finds His Heritage

“But it’s crazy because I didn’t know much about my own heritage,” Paul admits. “Like I didn’t know much about my own culture. I didn’t have a lot of Korean friends growing up in Kentucky. Then, and I don’t know how it happened, but you know the artist by the name of MC Mong?” he asks. “He’s like a little bit older artist. I don’t know how it happened, but I just stumbled upon his music one day, and I was shocked. Like I didn’t even know there was such a thing as Korean hip hop. I spoke Korean with my parents. But I had no idea my language could be in hip hop.

“So when I heard that I was like, ‘Holy crap! What is this?!’ And this must have been the middle of my senior year. So I started to listen to nothing but MC Mong. I was so ignorant to Epik High or all these other better rappers. But like for me MC Mong was all I had. So I started getting into it. I started listening to him every day. Then all of a sudden around the end of my senior year I actually wrote my first 16 to 18 bars in Korean, nothing but Korean rap. And it sounded pretty good. I was like, ‘Okay, this is pretty good. Not bad, not bad. I think I can go somewhere with this.’ But I didn’t know anything else. So I just left it at that.”

Of course, as he continued to explore his love of hip hop, he’d dive into deeper influences. “In high school I got into Eminem. Then I really started to listen to American hip hop. Even in Kentucky, I didn’t only listen to Christian music. I listened to Lil Wayne, other southern rappers like T.I., Mike Jones, you know. I did have somewhat outside hip-hop influences.”

He pauses. Even over the phone I can tell that his entire mood shifts. It’s the type of swing in tone and emotion that happens when most artists of color talk about their heritage. About discovering the beauty of where they come from. “As I got into Korean music, oh my goodness!” Paul says on a deep sigh. “Korean artists are just so talented. I don’t know, it’s just something about Korean artists. Like DEAN, Crush, Zion.T, ZICO!” Again, that shift in tone, from awe to adoration and legitimate admiration. “I think I like ZICO a lot because he’s so… He has such a different color about him. I would definitely say ZICO had a lot of influence.”

On My Own

It’s a blessing to have music in the midst of a lot of craziness. Paul’s no stranger to the abrupt changes life throws your way. 

“I grew up with no citizenship or nothing. I did have citizenship, but my visa had expired when I was a young kid. And growing up illegally, I didn’t come into the States illegally, but I entered into the States. Then my visa expired, and it just became like that. And so as I grew up I didn’t know I was illegal until all my friends started getting driver’s licenses and permits and all that and they were able to get a job. I asked my dad like, ‘Why can’t I get a driver’s license?’ And he broke it down to me, and I was like, ‘What the hell!’ It was a pretty big shock, but it didn’t really hit me until after I graduated or like after 16.

“So I decided to move out,” Paul reveals. “Me and my parents talked about it. I had an uncle who lived in Jersey but worked in New York. So he was able to provide me with a job. He took me in. I moved to Jersey right after high school. And that’s when I first understood Korean music, my senior year. Now I’m going to Jersey. I was working full-time. Mind you, I’ve never had a job before. I’m 18, my first job is with my uncle, and they always say, don’t work with family. We definitely bumped heads a lot. I can’t say it was all his fault. Some parts were my fault too.”

For Paul, Music Is Always There

In the midst of it all, though, music was the never-ending constant in Paul’s life.

“Within that time when I was working with my uncle, I kept writing. I kept writing lyrics. Most of them were in English, but that Korean side of me, that Korean-language rap was still hidden inside. So I would write nonstop everywhere I would go. You know, my uncle discouraged me to chase my dreams. Because he lived a hard life too, so he was like, ‘What are you doing, man? You got money. Don’t be making that music.’ At such a young age, being exposed to a lot of money, he discouraged me and I just didn’t pursue music.

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“I left it on the back burner for a little bit.” Paul’s voice holds the weight of someone remembering the loss of a dream. “I toyed with music a little bit here and there, but I just was so consumed with life issues. Living on my own, I was going to school part-time, working full-time, and that drained the crap out of me. I was tired all the time. So after two years, I was like, you know what? I can’t do this anymore. I’m not happy. I’m not feeling healthy. I love you, uncle, but I gotta bounce. I wanna do my own thing, I wanna work on my own. 

“Mind you, I’m like 20 now. But then my dad’s friend, who’s also a pastor, he called me from Queens, New York, and basically he wanted me to stay with him. I stayed with him, and then I ended up living with him, and that’s how I ended up in Queens. Then from there, just same old, same old. I started working and going to school. But it was very difficult because all that time throughout those years I was living on my own.

The Summer of 2016

“About 2016, the summer of 2016, one of my hyungs, he always knew I had a passion for music but I never chased it. I was almost done with school, and that’s when he called me. One summer night in June or July of 2016. This hyung used to work at Goldman Sachs. He was making six figures. He gave that all up to pursue film. He’s able to sustain himself through that.

“But his point was, ‘Look, dude, I know you’re in school. I know your major’s applied math and you’re trying to do actuary and all that. But can you really do that for the rest of your life?’ And I was like, ‘I don’t know, man.’ I was really unsure. He was like, ‘What’s the one thing you cannot NOT do? You just have to do?’ And it was so easy. It was easy. It was music. And I told him that.

“It’s crazy because around that time I started itching. Started itching. Show Me The Money was getting really big. People left and right would talk to me like, ‘Oh, this guy raps in Korean. He’s so good!’ Blah, blah, blah. Me, knowing I have the skill, it kind of hit my pride. Like, ‘Wait, I could do that too! Why can’t I do that?’ So slowly every night, literally, I could not go to sleep. I would just picture myself performing. On top of that I get that phone call from my hyung. I would say that was the difference maker and I just decided to put out more music. Mind you, I didn’t do it full-time yet because I was still in school.

“So 2016 summer, that’s when my mind was made,” Paul says. “I finally graduated December 2018. And 2019 was really the year for me to really pursue music head-on. So that’s where I’m at right now.”

Paul’s story is absolutely amazing. It seems almost too grand, too full of everything to really be true! He agrees.

“The story just seems so unreal. And 2019 was probably my biggest year because I did technically start making music in 2018, but it wasn’t on a consistent basis. You know school is hard. My degree was really difficult, you know, applied math. It was so hard for me. And honestly I did it for my parents. I wanted to give them a degree because they always wanted me to go to college. And I graduated late, too, because I was always working, you know. But after 2019 started, I started really grinding, going out, reaching out to people, doing shows, making videos. And sooner or later, I saw that people really gravitate to my music, you know.”

Owning My Heritage

This idea of “authenticity” in hip hop is arguably the most debated. Particularly when it comes to non-black or Latinx MCs. Even more so in the last decade with Asian artists being more active in the genre. Paul has a story people can relate to. A tale of struggle and triumph that’s as old as hip hop itself. After all, it comes from youth. It’s a genre born from struggle. Most specifically, young folk who live through pain, struggle, being put down, their neighborhoods constantly infiltrated with elements that seek to destroy their ambition, their energy.

In this era where the notion of immigration and the human rights of those who have to prove they belong in a country built heavily on both forced occupation and exploitation, a story like Paul’s definitely tracks with the historical significance of hip hop at its roots.

“I faced a lot of racism. When I was living in Kentucky, this was around the Virginia Tech incident. There was that Korean guy who shot up all those people, then killed himself. I was actually talking to a friend about going to church. And two of my friends got into a fight, and back in high school everyone’s like, ‘Oh shoot, a fight!’ Everyone’s going towards the fight. So I had gone towards the fight, and by the time I got there the fight was over. Then this white lady was just accusing me of punching someone in the face. I told her, ‘No, I didn’t do anything like that.’ I ended up getting arrested. 

“It just really hit me hard because I didn’t do anything wrong. Eventually everything got dropped, but just going through that… I’m sure other people have it worse as well, but for me, from my vantage point, I was always the only Asian out of a majority white. Especially in the south you kind of stick out like a sore thumb. And it’s very conservative there. The last time I visited my family in Kentucky, I saw a friggin’ confederate flag! It’s crazy! 

“I’ve always had a jaded perspective. Because you have Korean, you have kimchi when you’re a little kid and your mom packs you rice and seaweed and kimchi. And all the other kids are like, ‘Eww, what the heck is that?’ It’s like a direct shame type of feeling. You feel like your race and your culture and what you embody is not worth a lot. People are shaming it. I grew up with a lot of that. It definitely made me feel a type of way. But thank God I had a lot of friends, I had a lot of friends. And most of them, very few white friends, a lot of Spanish, black, a few other Asians. But they really held me down. That was good because we all need community.”

“DACA”

“After I got out of high school and I started living on my own,” Paul says, “my brother lived with me for a little bit. I would say I was about 21, 22. My brother got deported. That was one of the hardest times of my life because I literally quit… I remember all I did was work. I worked at a dry cleaners for six days a week. And I would try to work to save up money for the lawyer fees because we had to get a lawyer.

“So ICE was holding him in prison. We had to pay for lawyers, so I’d help out my parents a lot. There was no way. The system was like, they’d locked up my brother for so long, it was either stay in jail for so long or just leave to Korea. He didn’t technically get deported, but he did ‘voluntarily’ depart. But it’s like they kicked him out, you know.”

This, of course, leads to us talking a bit about track “DACA.” It’s one of the most powerful pieces of music that he’s released. Emotional. Raw. Honest. I want to go back a bit to when he recorded the track. The emotions that were going through him when he put form to the thoughts and emotions of that time period in his life.

“What I usually do,” Paul begins, “is I record at home first. And I see how it turns out. And then I make a little demo for it, then go to the studio and record. I remember the environment. I had just moved to my new house. Literally empty room, I set up in a closet, and started recording. But I heard the beat, and the beat was so… I don’t know what other artists tell you, but for me, I have to hear the beat first, and that beat brings up the emotions. So when I heard that beat, it immediately brought emotions of anger and sadness.

“Those were the emotions that really brought out of me. As soon as I heard that, the first thing I could think of was, ‘They don’t really want me here.’ Right? That just embodied I’d been struggling with my whole life. They don’t really want me here, you know. But I don’t know… I feel like, that song ‘DACA’ I’m going to redo it. Because me as an artist, it’s not up to par with where I want it to be. But in terms of the lyrics? Man, that was my heart and soul, you know?”

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This isn’t an exaggeration on his part. He put his entire gut into that song.

“I did,” he agrees emphatically. “Because I was mad. The fact that Trump became president! I was pissed about that. Because another thing is after Trump became president people around my school, and mind you, I went to Queen’s College, people around my school were racially slurring all my brown friends. And I was like, ‘Oh, that’s how it is? Now that we’ve got a racist president, you’re showing your true colors now, huh?’ And stuff like that, it really irked me. I’m sorry to sound angry. But I just hate racist people. And I hope I’m not turning like that because I keep pointing back at them. But it’s so difficult when you’ve been victimized for so long. “

You could feel the rage in your chest. It grabbed me from the first line. So much so I had to rewind it about three times because the passion on that track was astounding.

“I say a lot of things in there,” Paul continues. “There’s a line where I say, ‘My father told me from a young age to never fully trust a white person.’ He dead-ass told me that. So many times he would fight with white people. One time we were going to church. I was a little kid. We were at a stop sign, and this car drives past us, and he yelled out, ‘Chink!’ and threw up the middle finger. Think about that as a kid… I still remember that moment. It’s like, why does my family have to go through that? Why? There’s no reason for that. So that’s what gets me mad. Yo, there’s no reason for you to be like this, yet you are like this.

“So, yeah I have a very, very, very strong taste when it comes to being proud of my heritage,” Paul says. “When I was younger people definitely made me feel stupid about who I am. So now that I’ve finally matured and grown into my full adult mind, you know what? I really wanna push this thing. I love who I am. After discovering more about my culture, I’m like, ‘Damn! I love me!’ You know what I’m saying? Who would not love who they are? There’s a bunch of people in the world who think that. And it’s a shame. But that’s why I wanna represent my people and my culture to the world. And I’m so proud of that.”

Blood Thicker Than Water

Paul’s pride is contagious. Living in a world that constantly informs you that you don’t fit. You don’t belong. Having the wherewithal to demand respect. Demand to be seen and heard. It takes courage to claim “I am.” Even more to do so with a cloud of hatred always trying to dampen your shine. However, Paul’s shine is all-encompassing. It’s in the way he talks. The way he exhales when he speaks about his culture. The inflection in his voice, as if he’s leaning into the words. Listening to him speak, one can’t help but feel that spark of pride for their own heritage and upbringing.

As long as you’re not white, it’s like we get each other. Not to the same degree, of course. But at the same time, yo, I feel you. We’re a minority. And we’ll always be a minority.”

There’s a shared experience of oppression. Of having to fight for the right to simply be. It’s a point of great interest for me. Paul made a conscious choice to rap in both English and Korean. Many Korean-American artists I know admit to experiencing the disconnect from their ancestral culture and the one they were born in. Some of them do decide to incorporate their roots very directly into their music. For others the choice isn’t that easy.

Who Am I?

Paul admits to having a struggle with identity. Fighting to find himself. “There was a point in college, in early college, I didn’t know who I was. I was struggling with who I was. Like, ‘Dang. I hate being Korean because my Korean people won’t accept me because I can only speak Korean to a certain level and the culture’s so difficult.’ But then a part of me was like, ‘I hate American people because they make fun of the way that I look and because I’m Korean.’ So there’s a point where I was like, ‘Who the hell am I? Am I Korean or am I American?’ And the reality is I’m Korean-American. That’s just who I am. I am a Korean who grew up in the States.”

Of course, our conversation isn’t all hard memories and struggles with identity. In fact, it’s almost uncanny how much we have in common. Paul lived a portion of his life in Radcliff, Kentucky. I have family in various parts of the state, many not far from Radcliff. He has a younger brother two years his junior, as do I. The similarities get so tight he proclaims, “You tryna copy me?” Of course, seeing as I’m older I have to pull rank just to mess with him a bit. “I knew you were gonna say that,” he says with a laugh. “So I have nothing to say to that, so I apologize.”

FOH!

He’s certainly a charming one. Quick with a laugh. However, that doesn’t take away from the fact that his music is incredibly powerful. While he doesn’t get into too much of his older work, there are some songs that bear mention.

With the amount of passion he has, it’s no wonder that he’s been releasing music and videos so hot and heavy lately. He’s like a tiger on a leash. Some faceless trainer in the back trying to contain him as he strains at the collar. He’s got so much inside him that digging into his past discography would do him a disservice. However, we have to touch on the release of his first EP, “FOH” (abbreviated from “Fuck Outta Here”). I’m intrigued to find out exactly what made him choose that title.

“I titled it that because I felt like I grew up… Even though I grew up in gospel and very Christian rap, after high school I went deep, deep, deep into an Eminem phase. I got into music pretty late, I’m not gonna lie. But I just fell in love with pure straight-up hip hop. So even though I have other songs like ‘One More Time,’ all these melodic songs, I wanted people to wake the fuck up. Like, ‘yo, I can sing. But don’t you fucking forget that I can rap too!’ So as my first EP I wanted to make it very hip hop. I don’t know if you could tell, but that whole project is very hip-hop oriented. It’s not… nothing happy about it. Just straight bars. That’s why I titled it ‘Fuck Outta Here.’ Like, ‘Yo, you better than me? Fuck outta here.’”

That’s the kind of swagger and bravado that gets me about this genre. So much pain. So much struggle. But at the end of the day when these kids put these bars down, you have no choice but to shut the hell up. Again, that pride. That confidence. That fearlessness. It’s apparent these are just things that define who Paul is.

Six Degrees of Separation

This personality of his also means it’s easy for him to meet like-minded artists. Especially in the Korean-American rap community. It’s no wonder he’s worked with some of the artists I continue to spotlight: FLANNEL ALBERT, Filthy the Kid, and Yohan Jung.

“Shout out to Phil. He’s such a good guy,” he says before explaining how the two met. “When I was on the brink of, ‘Hey, I’m gonna start doing music,’ I had a friend that also knew Phil. So I knew Phil for a minute, but I just never had a chance to connect with him because we didn’t really have a whole lot in common. It was just we would meet through mutual friends. This mutual friend was a breakdancer, and Phil also used to breakdance.

“But this guy, his name’s Justin, but he was one of my really good friends. I told him, ‘Hey, I really think I’m going to start pursuing music.’ And coincidentally he met with Phil. And he was like, ‘Yo we talked about it, me and Phil. And just keep doing it.’ And I asked him, I was just throwing it out there, ‘Hey, would you be able to get me a feature on one of my tracks or something?’ He said, ‘I tell you what. You put out one song, then after that I’ll feature on it.’ And that’s what really motivated me, and I made my first song. Then my second song featured Phil. So that’s how I met Phil.”

This, of course, extends to wanting to know how he met Albert. Surprisingly it wasn’t through Phil.

“Actually I was just DMing people at the time, and Albert was one of the people that popped up on my Instagram. I hit him up, and we just did a song together.”

My circle of friends who know each other continues to expand the longer I’m allowed to work in this genre.

“Especially in the Korean circle. You know one Korean, you pretty much know them all. There’s so many of us!”

We get to another collaborator friend of his, Yohan. “I met Yohan through…” It takes him a moment to get to it. As he said, if you know one, you pretty much know everybody in this little tight-knit group of artists. “We just had a lot of mutual friends. He’s from Jersey too. So we just had a lot of mutual friends. I think I hit him up in DMs. We just ended up talking. I didn’t meet him until last year for the first time. I think I’ve met him like twice: at a YOX concert one time, and I met him because I bought a mic from him. And after that summer he moved out to Cali.”

It makes sense that both Filthy and Yohan found a spot on the FOH EP. Their delivery is more in line with boom-bap, really gulley hip hop. A sound that Paul certainly has an affinity for. “Again, my first EP, I really wanted to be like, ‘Hey, shut the fuck up. I can rap.’”

V1NO

We now get to the moment of his rebirth. From Paul Shin to V1NO.

“Honestly speaking, I felt like I was growing at a pretty decent rate with my art and my artistry. But I felt like ‘Paul Shin’ was kind of limiting me. I mean but if you think about it, ‘Paul Shin.’ You look it up on the internet, how many ‘Paul Shins’ are you gonna find? A lot! I didn’t want that to happen in the future. So I said, ‘You know what? Why don’t I change my name right now when I’m not big yet so people can actually start seeing me as a unique entity, a unique brand?’ So I decided to take V1NO. I’m not gonna lie to you, it was so hard to find a rap name.”

He stops himself mid-sentence. The proverbial “aha moment” where he makes a connection he didn’t even know he was trying to make.

“Oh my goodness! That’s why my name was ‘Paul Shin’ because I couldn’t think of a rap name for so long. I was looking for literally a good six months, and then I gave up. Then all of a sudden, I thought, ‘I really need to rebrand myself.’ And ‘V1NO’ just slips off the tongue so well. Even the meaning behind it. ‘Wine.’ I feel like people are only going to like it more and more as time passes by.”

Indeed. As with a fine wine that ages and only matures and becomes more of a desired commodity. This journey to his rebranding began with the visual release of track “Sooner or Later.”

“It was a very short track. So I knew that if I was going to officially start this thing, it was gonna have to be really short and grab people’s attention. And I think especially in the beginning, with that deep voice, that chopped-and-screwed voice, I think that’s the attention-grabber. The rest just goes off of that. Also the song itself is my first official song. Though, ‘Sooner or Later.’ What a great way to start. I’m not saying that I’m the best, but sooner or later you’re gonna recognize me.”

Runaway

But as we’ve discussed, V1NO has multiple dimensions. We hear it in tracks like his most recent release, “Runaway.” The melodic, dreamier aspect of his musical personality.

“I actually am planning to drop a mini-album on my birthday. My birthday is February 15. I’m actually really busy these days. That song is also going on my mini-album. So this mini-album is a very personal, personal piece of my… As an artist I’m still growing, still looking for my sound. But before I head on to that I want to give the people my truest emotions. And not like I’m ever fake. But there’s a specific direction that I’m heading as an artist, and I believe I have to find that first before I can be as versatile as I want to be. So ‘Runaway’ was just a part of me that I really wanted to express for my mini-album. This compilation is going to really be expressing my emotions. I’m a guy who wears his heart on his sleeve, and I’m pretty expressive with my emotions.

“So ‘Runaway’ was just… It was a song I wrote a couple months ago when I was in a severe depression. It felt like nothing was working. I didn’t have a job at the time, so parents were looking at me like a bum, you know. Like they’re literally looking at me like, ‘What are you doing? Why are you only making music? What’s wrong with you?’ So I just felt no support at all. The only people that I thought would support me weren’t supporting me. But at the same time I understand what they’re saying. But it was just really difficult. And on top of that, there were a lot of deaths around me. It was not a good time in life. I was so focused on my music, I wasn’t taking care of myself too. So just a lot of things piled up.”

Mental Wellness

“That’s what I love about music.” He wants to make this point particularly clear: “I love music because even if you feel pain, that music is such an outlet. When I was feeling depressed and so angry, and had bad thoughts in my head, I put it in the music and look what came out of it: It manifested ‘Runaway.’ It literally is my heart and soul. I was feeling bad at that moment, and I put it all into music. And now it came out something positive.”

This leads back to a conversation that I’m having more and more with the artists I’m blessed to talk to. The discussion about mental health, particularly in the artist community and those communities of color. Taking care of one’s mental integrity is a hard talk these artists really are desperate to have. V1NO is no exception.

“These past couple months I’ve been more conscious about my personal mental health. You have this goal and this drive and this passion, and you’re happy in the beginning. Like, ‘Yes! I have a dream, a purpose. I wanna do this.’ But then the journey in itself, you get lost in it and you forget why you’re doing it in the first place and you stop being happy. Because one, and this is me personally speaking, I can’t speak for anyone else, I just started not eating well, not eating properly, not getting enough sleep because I’m always in the studio, I’m always thinking, ‘Oh, what’s my next move?’

“I still have a problem with that, just to be honest with you,” he admits. “It’s definitely not as bad, but I still struggle with that because I’m such a driven person, I just… I have to do it. I have to be one step ahead.” Paul says this like the very hands of time are trying to grab at his throat. Like the ticking of the clock is a judgement. “And of course, when I see myself against people like Albert and Joe… They started a little bit earlier and they have a bigger fan base. And it’s okay, because I started a little late. But that drives me even more. Like, ‘No, I gotta keep going. I gotta keep going. I gotta work really hard.’ And yeah, that’s not bad in and of itself, but it can get bad.”

Goals & Everyday Inspiration

Even speaking in terms of Albert and Joe, both have been to Korea for some time at one point or another. As someone who’s privileged to speak to a lot of rappers of the Korean diaspora, I’m always interested if it’s something that’s on their mind. Going back to their ancestral home.

“My goal is to gain fans. I feel like I could get a lot of Korean fans in the States,” he begins. “Because think about it, Dok2 and Jay Park go across the US, and there’s mad people who rock with Korean music. If I could, though, that would be even better to be able to go to Korea.”

This does make one consider what outside of the music pushes him forward. What drives him and influences his life, and thus his music?

“The everyday life thing that influences to make my music are situations for me. Like if I’m having a shitty day I’ll turn it into music. If I’m having a happy day I’ll turn it into music. The second part to that, what influences me overall…” It does take him a moment. But when he latches on, it’s just as with everything else: honest, passionate. “Definitely my circle of friends,” he says. “I do have a lot of friends, but I don’t have a lot of friends friends where I talk to them on a personal basis. My parents, of course, always influence me.”

As our conversation comes to a close, I can honestly say the lines between Paul Shin and his new stage name V1NO blur. He’s passionate, therefore his music is passionate. He’s honest, therefore so is his music. With so much ambition pent up inside him, what’s next?

“I want to put out more visuals. I want to put out more projects. Like I said, I have a mini-album coming out on my birthday. Then I have a summer EP that I’m working on. I also wanna work with other artists. Trying to get my music out there on bigger platforms like HiphopKR, hint hint.” He says it with a wink and a smirk, which inevitably turns into a full-bodied laugh. Like I said before: charming.

“But at the same time,” he says as we calm down, “I know it takes hard work. That’s why I’m doing merch. That’s why I’m doing all these things that I can get exposure from.”

“We’re gonna make it.”

We finally get to our last goodbye. As the story began with Paul Shin, it’s only fitting that it should end with V1NO. He signs off with these final thoughts:

“I just want them to know my music is genuine. I’ve had a lot of people come up to me and say similar things. There’s a common denominator to my fan base. To the people who listen to my songs. Like, ‘Dude, I felt the emotions in your song. Whether it be angry. Whether it be happy.’ I just want to really uplift people. I want them to feel a certain way through my music. I’m a dreamer,” he says. “Even in my boastful songs. In ‘91 and Beyond’ I talk about helping my parents, you know? I just want people to know, life is tough, but we’re gonna make it.

v1no-2

“I’m falling in love with my name more and more,” he continues. “It circles back to my name. Yo, that’s just who I am as an artist. I’m just not good at faking. This is who I am. I wanna share the positive energy with you guys, through my music.”

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BIBI

“Let’s Just Keep It Real”: An Interview with Feel GHood Music’s BIBI

Feel GHood Music has long been a place for young artists in Korea’s hip-hop and R&B scenes to have a place to flourish. Yoonmirae and Tiger JK certainly have given the newest generation of artists fertile ground to learn and grow. One of the latest additions to their roster is R&B newcomer BIBI, a vocalist with a whimsical charm and interesting vocal color. She took time to answer some questions for us at the end of 2019.

Eyedi

“I Try to Show My Honest Self”: An Interview with Retro-R&B Artist Eyedi

One of the more interesting interviews I did late in 2019 was with Eyedi. On the surface, she might seem like a delicate girl. A shy young lady who makes romantic music for the more “idol”-based pop industry. However, when one gets to know her, Eyedi is an incredibly intuitive artist. Concerned about the state of the world. She took some time before Christmas to answer some questions for us.

FLANNEL ALBERT

Self-Worth & Self-Reflection: An Interview with FLANNEL ALBERT

By now it’s common knowledge my connection to Albert Joo (known by the stage name FLANNEL ALBERT) is quite strong. To see an artist thrive, to grow within themselves, is truly a blessing. It’s unfortunate, then, that this is only our second actual phone conversation.

Naturally, the first order of business is, of course, to check in on him. As I find out later on in our conversation, that’s something he probably needs. Even if he doesn’t realize it at the time.

“How have you been?”

“I’ve been good,” he says. “Kinda same ol’. I’m in LA now, so things are kind of different. Kinda just the up and down life of an artist. Still working the 9-to-5 job. It’s been good.” He pauses for just a moment. “It’s always just a complex question, ‘How have you been?’” That being true, he still inquires about my wellbeing since the last time we spoke on the phone. Many will probably attest that 2019 was a rough year.

“Yeah, it definitely was for me,” Albert admits. “I’d say it was the first year where like I looked back on it and I say, ‘Oh, that was a rough year.’ Usually every year you look back and you’re like, ‘Oh, that was a year.’ But I think this is the first time where I’ve been like, ‘Oh, this was a rough year.’ But I think it gives a lot of hope for 2020. I’m very optimistic about 2020.”

As I’ve been saying since about June, 2019 was the year of transition. Moving into 2020 ready for perfect vision.

“For me it was like a literal transition of me moving from NY to here. Yeah, definitely felt like that. But I think the way things are going for me right now, and the things I’m preparing, I’m hoping for a big 2020.”

Though making the move from Brooklyn to LA was certainly a learning curve, he still managed to keep his job. “That’s why we had to schedule this interview for like 6 pm,” he chuckles. “To make sure I was home from work. Luckily enough I got to transfer. I told my employer, ‘Hey I wanna move to LA, I wanna move out West.’ And I was able to get a transfer. So I didn’t have to look for any job. I just had the same job out here. And it’s as flexible as it was before. It really is a blessing to be able to have done that. So yeah, I’m still working a 9-to-5.”

Time Moves Forward

Albert and I have similar temperaments when it comes to a lot of things. From the mind of two creatives, it’s hard to be 100 percent all-in for keeping a day job. No matter how much of a necessary evil it is.

“I don’t want to be working in an office for the rest of my life, and obviously this music thing is my central focus. But for my current situation being able to have that stability…” He takes in a breath. “Out of all the years since I graduated and I’ve been working, this year’s been the most where I’ve been like, ‘Yo, I just wanna stop working and I just wanna do music full-time.’ It was getting almost unbearable even with the very flexible situation I have.

“That’s something we’ll probably unpack in this interview,” he continues. “But it’s been two years since you last talked to me, and time moves forward. And as time moves forward and you’re pursuing something creative, I think you get more and more impatient. I think that was something I was struggling with a bit this year. So there were times where I was just like, ‘I have it so hard. I have to work a job and do the music stuff, and there are people around me who are just doing the music stuff, and I see what they’re doing and the output they’re creating…’ I really had to count my blessings and think, ‘Well I can afford some luxuries and maybe they can’t. I have financial stability, etc.’ Definitely something to reflect on for me.”

Albert’s Perspective

It’s certainly something one has to balance. The pitfalls and heartaches of having to focus on the daily grind while grinding on what’s really important to you. The moment I realized I couldn’t work in an office again, it was certainly a moment of great joy, but also great struggle. The sacrifices you have to make to ensure you can live as well as be able to do what feeds your soul. It’s a tight rope of experimentation and failures, fighting your fears while unearthing new ones.

“For me,” Albert says, “it was just a matter of perspective. It’s like this past year I felt like I needed to be in a hurry. Just recently, literally a month ago, I’ve been trying to step back a little bit and trying to take things one at a time. Obviously still plan ahead for the future. Still be very forward-thinking, but just like mental health–wise it was very important for me to just start taking things a day at a time. Even in the last couple weeks or so since I’ve been practicing that I think it’s been very helpful.”

It certainly isn’t easy to find that balance of self. How has he managed to keep himself level? “You know what’s funny?” Albert begins. “In preparation for this interview I was reading our past interview. The thing I loved about that interview is that I thought it was very illuminating. It really showed who I was. Kind of explored who I was and where I was in my music career. I look at that now and I remember that version of myself, but it’s crazy to see kind of the growth. Kind of the internal growth and things I’ve experienced. I’m still the same person, but it’s like that’s kind of a past version of myself. So you know, it was just a cool reflective experience.”

What struck me as truly transformative was not so much his reflections on his personal growth. The shift his love of music took between our first interview and this very moment is a revelation.

“To answer your question. I guess to level myself out, back then music was…” These moments he has when he pulls back are truly fascinating. Albert is such a cerebral young man. His words are always measured. Not because he wants to censor or is questioning himself. He desperately wants to express himself honestly, fully. Words are his tools, after all. He’s just as meticulous with them in everyday conversation as he is in his music. Art undeniably imitating life.

My Escape & My Prison

After a few moments Albert begins again. “I was pursuing it as a career, and I still am. But back then it was also a form of therapy. It was something I did to get my mind off stuff, to relax. It was my outlet. There was a period of time this year where it stopped being my outlet and it only served to be a source of stress because I was really looking for ways to make songs that people would like. Or I would get frustrated with songs easily.

“And so for a while there I didn’t have an outlet. I was just really stressed all the time. I was like, ‘I need to find an outlet, something other than music.’ Because music has been my outlet my entire life. So I started reading more.” He lets out a small chuckle, as if to downplay his journey to healing. “I read a lot of books on mental health, self-help. That’s been good. Trying to exercise more.

“And then, just kind of, like, take things one day at a time. Very recently, I’ve been setting aside days where I don’t work on my music that I’m going to release. I just work on music for experiment. So I can put out some weird shit, and I don’t have to judge myself on every single musical decision I’m making. I’m just gonna start something today and see where it goes and really just see that through. If it sounds bad, it doesn’t matter because I’ve been able to get something off my chest. That’s been really helpful. Reading and musical experimentation.”

Living Through the Art

What’s the saying? “If you love something, let it go.” Albert had to abdicate himself of the comfort, the security, maybe even the safety of music. It was choking him. Becoming the very thing he was trying to escape. More than letting it go, he had to let it die. Or at least his former understanding and dependence on it.

https://www.instagram.com/p/BstEdq9nQ1U/

“I think the way I’m handling music, the way I want to eventually make it a career, it does need to have that element of stress of urgency. It’s just I’m learning how to balance that a little bit more.”

It is heartbreaking to know that the very thing that was once his solace became his burden. However, one must set fire to aspects of their former self to be reborn even stronger. Albert is living testament that the phoenix isn’t just a myth. It’s a lesson in renewal, of growth.

As someone who lives and breathes art I can attest. Art is your lover and the thing that destroys you the most.

“There’s a saying,” Albert continues. “‘Nobody likes a happy artist.’ Like, damn, like if it’s so bleak… It’s kinda true, but I’m hoping it’s not true because one day I want to be a happy artist. But it’s like in the effort of expressing yourself, if you’re a creative you have to open yourself up to your feelings and open yourself to being vulnerable, and I think sometimes that can fuck you up.

“And there’s also the aspect, especially if you’re a performer, there’s that whole aspect of when you’re a performer, you gotta be on. You gotta put up kind of a facade of yourself. So it’s like sometimes that reconciliation of who you are as a day-to-day person and who you are on stage, or who you present yourself as, that dissonance definitely can be tough for people.”

Albert Joo vs. FLANNEL ALBERT

That is an interesting dynamic to explore. How far removed is Albert Joo from Flannel Albert?

“I mean, I would agree with the fact that I am the same person,” he says. “I feel like I have the same values as a person when I’m up on stage. I have the same attitudes toward life. I have the same attitude toward people. I just feel like I’m a more confident version of myself when I’m up on stage. I feel like I’m in a mode where I want to connect with people.

“We talked about this last time too. We’re both introverts, and as an introvert, I regain my energy a lot from being alone. So it’s like when I’m up on stage, I’m in my extrovert mode, when I have all that confidence. But when I’m off stage I tend to be a little more reserved, a little more quiet. Sometimes I think to myself, ‘Damn, am I just like not… In my day-to-day life, am I not as cool of a person? Am I not as worthy of a person as I am when I’m up on stage?’ You have those questions about yourself. And you know that’s not true, but that’s the kind of dissonance that sort of manifests from having those two versions.

“So I’m the same person,” he reassures me, and perhaps himself. “It’s just like in a vacuum. Like, ‘Oh, I like myself better when I’m up on stage.’ But, like, you can’t be the person like you are on stage all the time. Like… that would be annoying!”

It calls to mind a couple artists known for their, shall we say, extra-enthusiastic on-stage personae. Tyler the Creator comes to mind almost instantly for me. That young man has all this barely contained energy on stage and at times in his interviews.

“But then again, that’s the thing,” Albert says. “You and I, when we see Tyler it’s in interviews, it’s when he’s on stage. I still think that always when you’re interacting with other people, it’s a certain version of yourself. Like I’m being totally real with you right now, but when I’m totally by myself, just like chillin’, I’m probably a little bit different of a person. If I’m in a situation where I don’t know anybody, then I’m a different person. So even with Tyler, we see him in interviews it’s gonna be a little different than what he is day-to-day.”

Mental Health

We’ve only barely scratched the surface of our second interview. It’s apparent we’re on the road to yet another revealing conversation.

“This interview is already so much heavier than it was last year,” he observes. There’s a chuckle in his voice. A rueful thing that’s equal parts amused and resigned. “We’re really just exploring the human mind, the human psyche.”

We do strike a more serious tone. However, it is apropos. Considering the discussion around mental health, particularly in the artistic community, conversations like this, I believe, are incredibly important.

“I think I pay so much attention to it now because it’s like if I move up as an artist and I get bigger and bigger, this shit just becomes harder and harder to handle. To have a good foundation like I do right now in order to save myself later. So yeah, especially in the artistic community, and on top of that if you add fame and money it just gets tougher and tougher I feel.”

This brings to mind the conversation I had earlier in the week with one of Albert’s most frequent collaborators. You all know him as LATE LEE. I simply know him as Joe. We touched in his recent trip to Korea (which you’ll read about soon). Long story short, it was a difficult time for him.

“Not only is discussing mental health, there’s a stigma against it there. But like yeah, I think sometimes especially on the internet toward celebrities, people can be pretty ruthless. It goes both ways, because I think a lot of the K-pop fans in Korea they show so much love on one end of the spectrum. And it goes to the extremes. But then there’s the potential for it to go to the other extreme, when an idol does not do something people approve of. So I think that can be very scary. It’s just not a good combination, I don’t think.”

Back to the Beginning?

If you’ll remember from our first conversation, Albert’s no stranger in Korea. He in fact had a career in the country as an indie musician. With so much time that’s passed, and so much that’s changed as drastically as it has, I wonder if he’d ever want to go back.

“Ummm… I would. I think there was a time, again during our last conversation, where I said I don’t want to be boxed in as a ‘Korean rapper.’ I think it’s kind of true that back then people saw you were an Asian rapper and locked you in as such. I think it happens to a degree now, but I’ve been having this feeling lately where it’s like the music industry has become so globalized that it’s like even if you’re a Korean rapper making Korean hip-hop music in Korean, it has a sound that catches the ear of an American audience or a Brazilian audience. It just has the potential to blow up globally and connect with people on a global level. So I don’t worry about that as much anymore.”

From my small observations of how artists move, a lot of Korean and Korean-American/Korean diaspora artists go to Korea because music from the country is starting to make such a huge cultural and financial impact globally. But Albert’s more of a pragmatic artist. It shows in how calculated he is with both his artistry and his plans to propel himself further in his career.

“I don’t know if I’d ever want to go to Korea, live in Korea, and try to make music in Korea. I’m not that good at Korean, I don’t know if I’d be gaining much by going over there. Just for a bunch of logistical reasons. But if I were to establish myself here [in the States] and be able to take a trip out to Korea to make music with artists out there, 100 percent I’d do it. But just logistically right now, it’s not a prudent choice for me. Unless I got offered like a bunch of money, then maybe. But right now, not really.”

“I don’t like depending on people.”

However, Albert admits there’s still that desire for complete independence that he couldn’t get if he dropped everything and made a move to South Korea.

“Honestly, the other thing is, as an artist, and just as a person in general, I don’t like to depend on other people too much, especially in my creative process. I’ve been trying to become more open about collaborating with people because there used to be a time where even that like, I just wanna do everything by myself. But I don’t like depending on people. I feel like if I went to Korea for the first part of it I’d be forced to depend on people because I wouldn’t really know anybody there, I wouldn’t really know the culture, I wouldn’t really know how things work. I definitely think that could be a detriment to my creative process. And I think that would be discouraging.

“But I try to keep myself open to experiences as much as possible. But yeah, I just wouldn’t want to depend too much on having people do things for me.”

Collaboration is at the heart of music

This openness has lent itself to some incredible collaborative work throughout the year. In fact, I’d argue this is the most I’ve seen Albert work with other artists.

“First of all, just from a purely musical standpoint, I will say that one of my strengths is writing a feature verse. For me, I just love doing that. It gives me 16 bars to just put everything I have into it. Also when I do a feature verse, I already have a jumping-off point. Sometimes the hardest part of a song for me is starting, coming up with something to write about.

“For example, Joe and I collaborated on ‘EY,’ and it’s like he already had the subject matter of the song, he already had the hook. I had a wave to ride on, and I’m really good at jumping into that pocket and taking what they have and then putting my own spin on it. And it always fits well with the songs. So that’s something I sort of pride myself on.

“But honestly, a lot of these collaborations that you saw this year have been because people have been reaching out to me for collaborations. And I don’t mean that in like the, ‘Oh, people reach out to me, blah blah,’” he’s quick to reassure me. “I mean that in a thankful manner. Because again one of the things that’s changed about me in the past year or so is that I’ve met artists that are more extroverted than I am. I see that taking them places and having them meet people. And I see that growing their music careers and growing their creative process.

“It really introduced the fact to me that collaboration is at the heart of music. When music started, people would sing in groups. When people are in a band they play in groups. Being able to embrace that and not be so protective of my own creative process has been eye-opening. You said I’ve worked on a lot of collaborations the last couple. But now there’s even more coming. And I’m trying to consciously reach out to more people to help me flesh out ideas that I’ve been stuck on. That’s something I’m going to continue to do more often.

“Some of the stuff I’ve done and that’s in the vault right now that I’ve collaborated on with other artists I’m very, very proud of. So I’m excited for everyone to hear that.

When Albert Met Jon

One of his more higher profile collaborations was with Singaporean pop star Jon Chua on track “Ready For Ya.”

“Before that it was like a year-long process,” Albert says. “Jon Chua is one of the pioneers of pop music in Singapore. Basically his band, The Sam Willows, there’s four of them, they were really like the first local music acts to become popular in Singapore. A lot of Singapore’s music was imported from the US. Like there wasn’t a strong musical identity. So once they got big, they really kind of paved the way for a lot of Singaporean popular music artists.

“Jon reached out to me on Instagram one day and was just like, ‘Hey, I really liked ‘Asian Glow’. I’ve been listening to your other stuff. I really like your writing style.’ I think his wife, Amanda, ‘Asian Glow’ came up on her playlist and she showed it to him.

“So it was just really out of the blue. And I looked him up and was like, ‘Oh, this guy has a blue checkmark next to his name.’ I see he’s in this band the Sam Willows and I’m like, ‘Oh, the Sam Willows have a Wikipedia page!’ I look at them and I’m like, ‘Whoa, they’re doing numbers!’” The excitement he exudes when he relives the revelation of who he was talking to is palpable. That’s something I’ll never tire of with Albert: his raw emotion. Yes, he’s introverted. However, when he’s in a safe space, there’s such an effervescence about his very existence. It’s understandable why so many artists are drawn to him. He radiates such pure energy.

New Opportunities

“For like the first year or so we were just getting on calls,” he continues. “We were just talking. He has his own record label now in Singapore. He’s doing things beyond just being a performer, right? He’s managing artists and all that. Throughout that process we talked and eventually kinda signed somewhat of a writing deal. So I’m writing songs for some of his artists on his record label, and we wrote [‘Ready For Ya’] together, and I produced it, and then I had the feature verse. Then he came to LA and we shot the video.

“He just through that introduced me to a lot of numbers in the Singaporean scene. I went out to Singapore to do a couple performances, write with some of the artists, and just meet some really super talented people over there.

“So yeah, and that again is just… It put collaboration in a whole new light for me because a lot of the songs I was writing, they weren’t hip hop, they were pop. I did one song that was like, I think you replied to my story, but it was like a New Jack Swing vibe. We were just writing all kinds of different music with all types of different artists that normally I wouldn’t work with. And it was just a really, really cool experience that sort of forced me to extend my mind. Songwriting has always been something I’ve wanted to get into. So it was a really cool opportunity.”

FLANNEL ALBERT x LATE LEE

I’d be remiss if I didn’t at least visit the dynamic that is FLANNEL ALBERT and LATE LEE. It really is something magical when the two of them come together.

flannel_albert_late_lee

“I think at the end of the day… Okay, first of all, Joe and I personality-wise are two different people. He’s always extroverted. Me, I’m kind of more lower energy. But at the end of the day when we get in a room together and we’re making music, we’re both focused on the same things. We take it very seriously. Both very earnest with our creative processes. We’re both really open about it. We’re not really afraid to share ideas and give each other constructive criticism. It’s like anything that happens in this music room, all in an effort to make the best song possible.

“And also as an artist I’ve seen him grow so much. Not just in his writing ability and his rapping ability. But I just did a couple of shows with him for his show when he was supporting Crucial Star, and his onstage presence and his confidence, like all of that has just shot up so much in the year that I’ve known him. Seeing him grow and seeing the numbers that he’s doing and how popular he is, it’s just very encouraging for me to see that.

“The other thing about Joe is that he wants all his homies around him to succeed and be a part of it so much, like you’re almost suspicious of it. You’re like, whoa, how can someone be so generous with that, with all that he has? Seeing him do that and really bringing together people, bringing together artists that otherwise wouldn’t have met each other, that’s been really good.”

Albert Comes Full CIRRRCLE

This leads us to his most recent collaboration with Joe. The two had the chance to work with cross-continental trio CIRRRCLE on track “Talkin to Watashi.”

“That was through Joe,” Albert says. “He’s a CIRRRCLE fan. One of them is Jordan, he lives in LA, and the rest of the group that lives in Japan they were in LA for a couple weeks. We just decided we’d have the session in my apartment, my small one-bedroom apartment. It was like CIRRRCLE, Joe was there, I was there. It got really sweaty in there, but we knocked out that entire song in one session. And it was so casual.

“I remember [Joe] hit me up. He was like, ‘Oh you wanna session with CIRRRCLE?’ and I was like, ‘Yeah I’m down. I’m gonna go get some coffee, and then I’ll be back at my place and we can all meet.’ But then I hit traffic on the way back. So I was a little late on my way back. So I pull up in my parking lot driveway and there’s like four people there. I rolled down the window to my car and was like, ‘Umm, you guys are CIRRRCLE, right? Sorry I’m late, I’m Albert. You guys can follow me into this parking lot.’” I see the image in my head—a random dude pulling up to this trio, two of whom aren’t even from the States, rolling down his window and imploring them to follow him. It instantly gets a laugh out of me. Albert must hear what he says, because his laugh is just as loud. “I just led them to my apartment, and we just had that session. But it was so much fun, it was such an efficient session. Jordan lives in LA, so we kick it with him every once in a while. It was just good to meet such a talented, down-to-earth group.”

Dirty Laundry

This also calls up perhaps Albert’s most prominent collaborative project: Dirty Laundry. His work with Phil Kim, known more commonly by rap persona Filthy the Kid, is some of his most aggressive. There’s so much history between Filthy and Flannel. So much to build off of.

“When you say collaboration, like I don’t even think of Phil as a collaboration. When I think of the stuff we do together it’s like we’re just a unit. It’s not like a feature type deal. It’s just like we’re one unit. And yeah, I guess since the last time we talked I was pretty good friends with Phil, and I’d just met Zach (Han).

“I think it was right after the ‘aok’ video that we talked, right? But then in the months after that music video, Zach, Phil, and I became really, really close. Back in New York you didn’t really see us separated from each other. We were hanging out all the time. Like those are my brothers. That’s one of the things about New York that I miss the most, just having them around.  Because we did our creative work together, but at the end of the day we just chilled all the time. And we were all a little weird and into weird stuff, and just extra goofy. So we just got along really, really well.

“Phil and I… I think the kind of prevailing theme is that we don’t get to work together as much as we used to,” Albert laments. “He’s in New York and he has a 9-to-5 as well, and it’s just tough. But ‘Front and Center,’ we’d been sitting on that for a long time. Like we’d just kind of started it.  And when he came to visit me in LA, we finished like 80 percent of it in like two, three hours. We were like, we should do this more often, but it gets tough. Phil and Zach, those guys will always be my brothers. I’m trying to get them to move out here. Hopefully, some more Dirty Laundry stuff coming out soon.”

Albert’s Nostalgia

“Whose idea was it to make this infomercial video?” I can’t help but ask. That thing was pure magic!

https://www.instagram.com/p/B3XIkH4gYSp/

“I’ll actually take credit for that,” Albert says, a smile coloring his voice. “It was my plan, but the most ridiculous parts of it, like Phil’s little dance and Dan—so Dan is Phil’s roommate—Dan with that weird movement. Yeah, that execution was all them. But I can’t remember how I thought of it.

“We were just thinking of ways to promote the song, and the song has kind of an old-school vibe to it. I was just thinking about those old album commercials and how campy they were. But I was thinking how important they are to kids like us growing up. We saw them all the time. So we were just like, let’s go as all-out and as corny as possible. But that song is so reminiscent of that era. It’s really tongue-in-cheek how corny we’re being. You can’t look super, super serious. You can’t take that song too serious while performing it. So we decided to go the other way and just be as corny as possible. When I saw the first cut, I was laughing my ass off. The faces they were making.”

It’s certainly reminiscent of those old Time Life power ballad commercials featuring Celine Dion and Michael Bolton.

“And like they have the scrolling text, and these different camera angles, and these faces, and sometimes there’s just a random eagle flying across the screen. That’s what we were going for.”

The dynamic between Filthy and Albert is undeniable. I said it in the review of “Front and Center,” and I’ll say it again. Albert’s pen and Filthy’s flow could really result in something truly catastrophic.

“We kind of capitalize on that contrast a lot. We’ve done a lot of poppy-sounding stuff. We also wanna do some straight rap stuff, like we’re definitely exploring what we can do.”

Exploring All Paths

From his work with Jon, Joe, and Filthy, it should be obvious to anyone that he has the range to work with anyone. It’s interesting that so much of his collabos this year have somewhat stayed in a very similar aural aesthetic.

“I think it just happens naturally,” he says. “Similar artists like to collaborate together because they think their sounds would go together well. But I like to open myself up to a challenge. I would be happy to do any genre of music if the person I reach out to or the person that reaches out to me, if I feel like they’re dope.

“So I definitely don’t try to limit myself. There’s obviously some stuff that I think I’d sound better on, right? Like I’m good at the melodic rap shit, or just rapping. Like if they want me to yodel on a country record?” We pause at the prospect. The laugh isn’t far behind. “I don’t know if I’d sound good on that or not, but if it was dope, I would like to play on something like that. Like, I’m a pianist, so I could play piano on something like that.”

I have these ideas of seeing him go completely to the other extreme, as in “savant” or “DON.” Raw. Tough. A sharp edge that slices. Hearing his voice on a clipping track. Or perhaps Brockhampton.

“Funny enough, though,” Albert begins, “I think my sound is starting to move toward that Brockhampton sound just a little bit more. I guess you’ll have to judge from my next few releases.

“I think another thing I’ve kind of thought about over the last two years is I obviously like a lot of the music that’s out right now, and my body of work. But I don’t know if my body of work is super representative of where I want my sound to go or where it is at this moment. I think it’s healthy for it to continue to change.” This bodes incredibly well for his future.

Time to Reflect

I can’t help myself. I’m incredibly proud of this man. It’s not the easiest thing in the world, particularly for artists, to step out of a comfort zone. Especially to reach out to others for help (in any capacity). Albert taking that extra step highlights his incredible growth. It also allows him a moment of genuine reflection as we continue our conversation.

“I can say that all this stuff happened this past year, right? I reflect on it and I’m like, wow. A lot of cool things happened this year that I should be thankful for. It’s like when you have such lofty expectations of yourself, it can be easy to discount all that, and be like, ‘How am I any different than I was a couple years ago?’ That’s where the mental health thing comes into play. I think that’s something a lot of artists struggle with. I talk to my creative friends about it, and they’re like, ‘Yeah… What the fuck are we doing?’ You know what I mean? Like, ‘Why are we sad all the time?’”

Remaining Level

It’s relevant, certainly. In our current social climate, it can be difficult to sift through everything and remain afloat. I’m curious as to how Albert’s managed to do that and come out relatively unscathed by it all. How does he find a way to parse through all the hard stuff to actually see the good?

“I mean, honestly it takes intentional periods where you stop and reflect on your blessings. I recently started going to therapy. I’d done therapy a little bit before when I just graduated college, and I recently started again. But I feel like voicing things out, like even on this phone conversation, voicing it out really, really helps.”

Albert quickly stops his train of thought. “I’m just gonna say this now,” he begins. “This is my plug to get therapy if you can. Obviously it’s not free, but if you can do it, even when things are going well, that’s huge.

“For me,” he continues, “the big thing was this idea of time. There’s a limited amount of time left. Since I was young I’ve had pretty lofty professional and academic expectations from my parents. So there was always this idea that I had to be in an established career by the time I was 30. By the time I’m 30, like you gotta settle down, be ready to have a family, blah blah blah. Be making that money.

“And for me, even though I had decided to take on the path of music, remnants of that still existed. I was like, I have to be making good money from music by the time I’m 30 or else, what am I gonna do with my life? I gotta quit making music and then think about a family and a future. But where am I gonna get my money? Like, I was still in the same position at work, but I was still doing music… “I was setting this time limit on myself that was stressing me out. And sure I would still like to have that happen. But to keep reminding myself of that every single fuckin’ day, it’s counterproductive.

“When you sort of stop thinking about that and rather than thinking about that problem, start thinking about the solution, then I think it gets easier. And it allows you to take things one day at a time.”

It’s okay to be normal

These kind of conversations are long overdue in our society. While certainly still complicated and nuanced, artists especially should feel comfortable taking the helm in the overall discussion surrounding mental health. The creative mind is fertile. It can only bear fruit when tended to with care and with respect to the world around it.

“I think at the heart of it, that is one of the reasons I would like to become an artist that’s recognized all around the world,” Albert reveals. “There’s just too many cool artists these days who are just cool in every facet of their lives. I just wanna be like, hey, it is okay to have days where you just like sit around in your underwear and don’t do anything and feel ashamed for not doing anything. And then it’s okay to have everyone around you doing this, this, and this and that’s okay. Everybody’s gonna have days like that.

“As kind of sad as it is, when you’re in a position of fame or when you’re a recognized figure, no matter what you do people respect it in a way. So let’s say I became a well-known artist and I go around and walk around in sweatpants all the time. Like sweatpants become cool. This is a terrible analogy,” he says, a laugh behind the words. “But I think you can sorta see where I’m going with it. I just want to show people that it’s okay to be a normal person. And be upfront about my mental health and talk about my struggles and that kind of thing. I feel like that would make a lot of people’s lives better.”

No Facades

This does bring to mind another very interesting dichotomy of the man. While he’s actively seeking ways to keep his mental health in check, he’s incredibly active on social media.

“To be totally honest I think I’m pretty real on social media,” he says. “I’m not putting up a facade or anything. But this year, too, there were many times where I was like, man if I didn’t have to do Instagram and stuff for music and keep my brand and stuff like that, I would just delete it. For me it’s not the seeing people have great vacations and having a good time. For me, a lot of the time it’s seeing other artists working,” he admits. “Like, I’m kind of a workaholic, so when I see that I’m sort of like, shoot I should be doing that. That would be when things start getting stressful.

“So now with social media, I try to just limit the amount I’m looking at other people and really just use it to connect with people through the things that I’m doing. But it’ll come and go in spurts. Sometimes I’m very active in social media, and sometimes you’ll have a week where I just don’t post any stories, don’t post any photos or anything because I don’t really feel like it. I think being intentional about that kind of thing is really healthy.”

The Peppermint Club & Beyond

All the work to keep himself level certainly is a boon to his life as an artist. Recently he performed at the famous Peppermint Club.

flannel_albert_peppermintclub

“It was great,” Albert says. That exuberance. That excitement about life. It’s absolutely contagious. “When I lived in New York, I would organize a fair number of my shows. So it was my first one [in LA] where I organized it. I really had to choose a setlist and bring along who I wanted to and have to get the word out about it. So for me it was kind of an exercise in that.

“For the longest time I wanted to get back into the headspace that I was in when I was in New York. So I wanted to do a show. And it really encouraged me to finish a lot of songs that I kind of was not done with, test out new material. It was a good experience. And it was just great to see the love that people showed to sort of a newcomer to LA. I met some really, really dope artists at that show that I’m probably going to work with more in the future.

“That was also the first… See here’s another win from this year.” He’s constantly checking himself. Constantly drawing back to the notion of counting his blessings even in the midst of a lot of mental strain and repair. “That was the first time where I’ve had a set and every single song is a song that I really, really enjoyed performing. Back when my repertoire was a lot smaller, I’d have filler songs here and there and throw things in. But I’m at the point now in my career where I have a very solid set that I really enjoy.”

“I’d say more than half of what I performed is stuff that’s not even out on streaming services yet. When I said that I think 2020’s going to be a big year for me, it’s because I have music in the vault that I’m very excited to release. And it’s going to keep going for a bit. In New York there were times where I was just releasing songs as soon as I was done, so there wasn’t really a plan in place of the future. But this, I have some solid stuff just waiting in the wings.”

Darker Liquor

As we wind down from our conversation, we touch on the subject of his most recent release. “Darker Liquor” is certainly a much deeper dive into Albert’s psyche. It takes longtime listeners of his music to a place they perhaps weren’t prepared to go.

“It’s an old verse, but it’s definitely one of my most introspective I’ve written,” he admits. “Based on this old Daniel Caesar remix that I did that’s still one of my favorite verses of all time.

“It’s a break-up song. Back when I wrote it I wasn’t going through a break-up. I wasn’t in a relationship or anything. But I think the thing that I like about it so much is that it can connect to a relationship or a broken relationship. But it can also connect to any part of your life where you’re unable to let go of something or any time you’re in a rut.

“The song just talks about these different vices that one might go to in a time of stress or loneliness. It’s never mentioned explicitly in the song, but at the end of it there is sort of this big climactic outro. It kind of hits on redemption and reconciliation, but it still keeps it open-ended. I think that’s a trend in relationships or anything in general. You kinda gotta let things heal with time and let things run their course.

SoCo Imprint

“So what happened was I had wanted to make that verse into a song for a while, but I just didn’t have any ideas. Then my friend Amara (Onyewuchi) introduced me to this do named Gil Vargas that’s on the East Coast in the DMV area. He was like, ‘Hey, do you think you could play chords similar to this?’ Then he sent me the loop, it was a bass loop sort of as the foundation of this song. And we were finally able to bring it to life.

“The hook I wrote, you know, especially for this song I didn’t have it as part of the Daniel Caesar but the fist line, ‘Southern Comfort imprint in my cup.’ It’s kind of a weird line. Southern Comfort is the whiskey brand, and imprint, when you drink there’s that little imprint of it left in the cup. So it’s like oh, I just drank all this alcohol.

“But in another sense…” This is one of the rare times he actually takes a pause because he’s genuinely trying to keep his words as close to PG as he can. “I like to do this a lot in my music. Like ‘south,’ like the ‘southern part.’” I can actually see the air-quotes through the phone! “In the most blunt way possible refers to the… lower body parts of a person.” And there it is. We share a laugh. It’s not every day I hear him struggle for modesty.

“But,” Albert continues, “when I talk about like sex and stuff in songs, it’s usually just a metaphor for instant gratification. When you’re feeling lonely, what do you go to for that instant gratification that immediately makes you feel better, but in the end doesn’t help the healing process? I made this song sort of revolve around what sounds like alcohol addiction.

“I never use alcohol as a coping mechanism,” Albert admits. “In that sense it doesn’t relate to me. But that whole metaphor for like trying to rush the healing process is the central theme around the entire song. I was in a relationship until June. I finished the song before that, but incidentally I did go through a break-up from June until now,” he reveals. “So it’s like I didn’t write it because of a break-up, but it’s just interesting that it’s coming out now.

“It is sort of a melodramatic thing. But again, I’m such a level person day-to-day it’s nice to have music that expresses the deeper parts of my emotions.”

Immense Growth

It’s been nearly two years since I last spoke to Albert. Hearing him talk about his journey in the past year gave me such a warm feeling. Every time we speak, there’s a certain level of heaviness attached. Albert engages the mind in a way many artists aren’t always wont to do. Whenever we get the chance to speak, I know I’m in for something truly remarkable. He opens himself up so fearlessly, allowing us a deeper peek into who he is as an artist and a man.


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dress

Beyond Hip-Hop: An Interview with Producer dress

Very rarely do you get a chance to talk to a producer. Truly delve within the craft of creating the music of the artists you love. However, when you do get those opportunities, they can truly be some of the most enlightening experiences. Producer dress has made a name for himself as one of the most creative among hip-hop artists. But his scope and vision make him so much more. A true artist with a hand in every aspect of the music business. He took some time to answer a few questions for us.

Musical Interests

Could you introduce yourself to our HiphopKR readers? 

DRESS: Hello, this is “DRESS,” working as a Korean producer. 

How did you become interested in music? 

D: I think I was interested in music naturally through my parents, who usually liked music. Since I was young, I majored in classical piano and vocal, so I chose a job as a composer more naturally. 

Originally you wanted to be a singer. What stopped you from going that route at first? 

D: As I ran with the dream of becoming a singer, I thought that dreams would come true. But as you know, dreams don’t always come true. As soon as I saw failure in my vision, I recognized it. So, I gave up and turned right away to building up my career in producing. I think life is all about timing. 

How did you become interested in the business side of music? 

D: The term business seems to be a bit high-end, and in Korea, it’s called politics. It’s funny that the word politics is in music, but it’s real. I just took pride in the music that I do, and I tried my best to find something different from other people. I don’t know if that’s the stepping stone to my music politics/career. If you look at the company or career I’ve been in; it will help you understand a little bit about what kind of business they and I were doing. 

Beyond Hip Hop

You’ve said that you’re a fan of Max Martin. I grew up on his music (Backstreet Boys, Britney Spears, etc.). What about his production style do you admire?

dress

D: The big picture of my producer’s life is always pop. I think it’s an inadequate assessment of pop if you only talk about pop with popularity. Pop requires a lot of thought and a lot of musical techniques. I think the producer and the beat maker are entirely working in different areas. I’ve always wanted to be a producer, and on that path, Max Martin is my hero. The artists you mentioned, Backstreet Boys and other singers, worked with Max Martin, and now we have The Weekend, Arianna Grande, and Katy Perry. 

You mentioned you don’t want to be labeled as a hip-hop producer. That you don’t want to restrict yourself. Your respect for Emile Haynie and Max Martin seems to point to you appreciating pop. What other genres are you eager to try?

D: There’s no objection in a particular genre. But I’m not the most interested in hip-hop. I like hip-hop sometimes when I play in a club, but I’m really into mixing a lot, and I also like to mix genres in music. These days, I am very into techno and rock music. 

What besides music inspires you? 

D: I like watching movies a lot. I participated in the movie music a while ago, and it was such an honor to work for it. When I watch a movie, I look for almost every staff credit, from the director, writer, and every staff member of the film. I think this is because I admired a job as an actor when I was young. I’m into writers’ exhibitions and e-books, which I keep listening to them these days. I also think YouTube is the best, since it provides every information in a single click. 

The YG Years

You were with YBN Ent. for a year before moving on to YG Entertainment‘s Black Label. You were successful working at YG, but you say you still felt empty. Looking back, do you know why you felt that way? 

D: When I reached the stage of joining a company called YG, and I was building a successful moment in a musical career, there was no one around me. Except for my family. It was my dream to be successful, but I was alone. There were no friends and lovers to celebrate for me. There were many celebrities and producers around, but we ended up seeing each other in society. Well, I hope you’ll feel this feeling if you have a chance. It’s hard to express in words, but it’s sad, and there’s a joy.

What are some of the most memorable moments about working for YG and the Black Label? 

I always remember the first time I went to a meeting: I was eating kimchi stew with my friend at 2 a.m. in Gangnam, and I got a call from the phone that said to come now and have a meeting. I remember thinking they were calling me late at night. 

After YG

What was the most important thing you learned from your time at YG? 

dress

D: I learned the field of producing. Even though I was just a beat-maker before, I learned how to paint musically as a producer. And that’s where I’m proud of my current field. 

You said in an interview with HipHopPlaya that you regretted leaving YG. What ultimately made you leave?

D: It was easy. I couldn’t make money. 

You produced music for Show Me The Money and School Rapper (Team SM). How was the experience working on SMTM? What did that experience teach you?

D: I wrote four songs a week. And yet if the songs don’t get confirmed, I dumped and rewrote it. Now, if I think about it, it’s true that the work at that time has made me work for the music/make songs incredibly fast. 

After SMTM and School Rapper, you signed on with Highline Entertainment. What made you choose Highline Ent.? 

D: The contract with HIGHLINE Ent. didn’t require much thought. I had a good feeling from the time of the meeting, and as a composer who has experienced various companies, I thought it was perfect for my life and my next music career. 

Creative Control

You’ve worked with so many artists. What was the first artist you worked with, and how do you remember that experience? 

D: Of course, I remember. It was a hip-hop track with Brand New Music‘s artist, “HANHAE” and other artists. I don’t think I have special memories. 

You seem to want to have control over all aspects of the music-making process, including the business side. Why is this important to you? 

D: I want to provide a singer something called producing. The singer has to be fluidly imbued with the style I want, and it has to be controlled when I’m producing him/her. I don’t fit the singer well. But I would like to show them that there’s a better answer to follow my opinion than if they didn’t follow my idea. That’s one of the reasons why I’m going to go to a pop career where hip-hop producers try to follow different path. My music and my words need to be powerful, and I also need to prove them. 

Many producers see making music with other artists as a collaborative effort. But you take a different approach and are very steadfast in your vision. Do you think this will make it hard for you to work with artists who are as strong-willed as you are? 

D: I don’t have a firm approach. There are a lot of ways to work with artists. I don’t have any standards when I open the door to work, and I’m confident that I’ll make a good song in any way in one session. 

Motivation

Are there any young artists you’re interested in? 

D:sogumm” and a band called “Nosea.” Especially, there are a vocalist, “Hanwoong Kim” and a producer, “Kibum Kim” in Nosea. I think it’s good to keep an eye on these guys. 

Do you think you’ll eventually only want to make music for yourself, or do you enjoy working with other artists? 

D: I think I’m in my 40s making pop music like now, and I might walk on the path of a film musician and idol producer. To do that, I might be working with not only artists, but also working with people from different fields. 

What sounds keep you excited about creating music? How do you keep pushing yourself to create outside of genre boundaries? 

D: First of all, I try to listen to music without any resistance to the genre. Of course, I have a taste, but I listen to all music by obligation. I’m sitting in my seat for a long time for these processes. Always sitting at the desk with your eyes and ears open for inspiration will be a helpful tip that I can give it to you. Also, try not to say, “I’m going to write a perfect/great song,” Just put your hand on the mouse with a mind that says, “I’m going to write any songs that follow my mind today.” 

Eyes Toward the Future

Your work definitely has variety (is eclectic). With Haynie and the 239726 single, your sound is very similar to Europop/techno-house of the late-90s, early-2000s. Not My Fault, meanwhile, could be more closely classified as alternative R&B with psychadelic electronica undertones (Tyler the Creator meets Clarence Clarity). What’s the next genre you want to tackle (or do you think about genres at all)? 

D: There is always concern about the genre. “How do I write new and good songs?” I’m not joking. I always concerned about this before I go to sleep. Well, the trend of the genre keeps changing, so I’m going to have to make sure I try to make a good genre/style that will come in 2020 and play it to the public. I think I know what it is, but it’s just a ballad on the Korean chart. 

What do you have in store for 2020? 

D: First of all, the project with the artist, “sogumm” is ongoing. I will continue to release singles with sogumm in 2020. I am also preparing project EP with my friend, Meego

Any final thoughts? 

dress

D: Thank you very much for asking me for an interview. I’ll visit you next time with more better ideas.


dress has given his entire career to create outside of expectation. His music and the work he does with other artists is a testament to his ability to give the genres he works within scope. With all of his future endeavors, it’s safe to say 2020 is going to be an interesting year.

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Interview answers in English provided by HIGHLINE Ent.

Samuel Seo

“I’m a Simple Guy”: An Interview with Samuel Seo

To be honest, when I started writing this interview, I wasn’t sure what direction I wanted to take it. How much should I really reveal here? Believe me, I went back and forth about this. Samuel Seo has everything I love in an artist: fearlessness, passion, and a big mouth. But how do I show that honestly without potentially getting him in some hot water? I found my answer in something he said to me during our conversation: “I’m just being honest, sis.”

That’s all I needed.

“Just a local musician…”

Our opening exchange is a bit awkward. I’ll take full blame for that one. Phone calls and first introductions are, by their nature, weird interactions. The typical bit of salutation:

“Hello to all the readers. I go by the name of Samuel Seo. I’m a singer, songwriter, rapper in South Korea. Yeah, just a local musician.”

I had the immense pleasure of seeing this man perform for the first time at MU:CON at SMTown Theater. While he did get to SXSW in 2016, unforeseen issues with his visa meant he wasn’t able to actually perform. However, he admits MU:CON blessed him with another opportunity.

“It turned out great,” he says enthusiastically. “Sending me to Tokyo, Japan, to perform, and that was one of my dreams.”

All of this is really just a means to ease into the thick of the interview. So let’s get to what you’re all really here for.

Throughout his career, Seo has made various musical transitions. It all seemed so very calculated. Every new avenue explored with intention. It was interesting to find out in an earlier interview around the release of “Ego Expand (100%)” that he never really focused on his musical evolution. That being said, as his music has matured, so has he. That goes along with how he approaches the creative process.

“It kind of evolved into something different,” he says. “Back then all I cared about was just the sound and what I should write throughout the song. But now it’s like I should change the culture, you know what I mean by that?”

This is when things take a very different turn than I could’ve ever expected.

Ignorance Is Bliss

His fascination with bringing more of Korea’s real culture into a sound not native to the country stems from something many fans of Korean music see, but very few artists (and their fans) will admit. “Most of the R&B, hip-hop players in Korea are…” He begins boldly, then pauses. When he has these moments of contemplation, it’s never because he’s trying to figure out how to cushion the blow. No. Samuel Seo is very determined to be honest by any means necessary. As a result, he often searches for the right words to say exactly, exactly what he means. When he finds those words, though, it’s like a punch in the teeth.

He begins again after a few seconds. Then he hits me with one of my favorite phrases in an interview: “It’s just my point of view.”

“All most [Korean R&B and hip-hop artists] do is just copy what the States are doing.”

samuel_seo-billboardkorea

“Damn!” It just slips out of me. I’m not exactly accustomed to any Korean artist saying that so plainly. No mincing words. No beating around the bush. 

“It’s true,” he continues. “And they have no intention of studying deep inside what the root is and what the culture is, where the culture came from. So my focus right now is how to reform the culture into Korean from, no offense”–the only time during our entire conversation where he strives for delicacy–“the black culture. And on the side of cultural appropriation stuff? I care most about that.

“Yeah, it’s the basic stuff that they’re missing.”

Anyone who’s read anything I’ve written on the subject knows this is a point of contention for me. How do I, a black woman in the States, reconcile my love of some of the music with the reality that many Korean R&B and hip-hop artists wear my culture like a costume? I’ve always wondered if it’s by choice or if artists genuinely don’t know and revel in their ignorance.

“I think it’s the latter,” Seo says. “They don’t really care about where it’s from. They just do it because they think it’s cool, I think. But I think we need to have more respect for that culture.”

Welcome to My Zone

There’s a fiery sternness to Seo’s voice. I realize this is a subject that’s preoccupied his thoughts for some time as well. His feelings about his unofficial first album, 2013’s “Welcome to My Zone,” is testament to this. While in my mind it was an intriguing first step, Seo has a wholly different perspective. It shows in the hearty laugh he barks when I mention how different “…Zone” is to anything he’s released since.

“It’s a complete mix of what I thought back then was cool and that was all. Without even thinking about what the culture should aim for.” He says unabashedly, “I consider that album the most lame album I’ve ever put out in my entire life. That was the lamest album. But with that album I learned something. As I put out new albums since then I started learning new stuff step by step, so it changed me a lot.”

My intention is to assure him that “…Zone” really wasn’t terrible by any means. I can’t even get past the front door with the sentiment. “Lame! Thoughtless!” he says, laughter and small bit of ire coloring his words. “Lame, thoughtless, stupid… Thinking of the culture side, that’s such a dumb album I put out.”

Regardless of how he feels about it, “…Zone” was really just a young mind trying to find his voice. One can’t fault him for that. “Yeah, it was like 10 years ago, so…”

“It’s gonna happen…”

However, even this moment of self-flagellation means nothing without an actual solution. How does Seo think artists should bridge the gap between the music and the culture it comes from?

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“The first way to reform it properly is to only study the way of how they do music. Don’t try to copy the culture is the first step, I guess,” he says. “Just the music, how they do. But not the stuff they write about because it doesn’t really happen in Korea. Especially the stuff about money and stuff. Yeah, that doesn’t really happen in Korea. So maybe I thought that I should start focusing on the stuff that us Koreans can only write about.”

It’s a simple enough outlook. Write what you know. Hip hop and R&B have been in South Korea for over 20 years at this point. I’m curious to know if he sees this mindset of “ignorance is bliss and a paycheck” changing as we head into another decade of the genres in the country.

“Well the thing is I’m the one that’s starting it right now, so it’s gonna happen,” he says brazenly. “It’s gonna happen throughout the next ten years.”

Another thing about Samuel Seo? He’s cocky as all hell. No, not arrogant. There’s no sense of self-congratulation here. Cocky in that way where he makes you believe 100 percent in what he’s saying.

There and Back Again

It’s certainly an interesting juxtaposition to the young man who at one point thought about giving up on music. After leaving the military, he found himself in various part-time jobs. A sort of man adrift in the world, searching for his right fit. What exactly made him lose his love of music?

“Well that’s ’cause I found cooking a lot more interesting back then than music.” Yes, it’s funny, but this man’s deathly serious. “I was working at a restaurant, a Japanese restaurant called Hongdae Donburi, that’s a local one here. The main chef there was like, ‘Yo, if you don’t like music that much, then why don’t you just join us in the kitchen and start grabbing a knife? That’s gonna be a lot more fun.’ So I was like, why not? Maybe I should try it. And, I don’t know, it was kind of fun.”

Obviously, it was a temporary solution to what really just seems like a case of post-military malaise with a healthy dose of ennui thrown in. It’s not an easy rut to get out of. So, then, what pushed him to give music another try?

“Probably the album ‘Frameworks,’” he says. “It got me to win the award in 2016, The Best R&B Album in Korea. I guess that’s why.”

“So you thought, ‘I’m pretty good at this. Lemme hop back into it.’”

“That’s exactly what happened!” There’s that laugh again. Open. Guileless. Loud! “I’m not a complicated person,” he says, his volume matching his effervescence. “I’m a simple one. Just a straight guy!”

I have to come out and say it. Y’all, this guy is so damn funny! I spare a thought for his surroundings. I hear the midday bustle of Seoul in the background. The rush of cars, the murmur of people on the sidewalk. Seo’s laughter is full-bodied and not at all subtle. One can only hope those who walk past him aren’t judging him too hard.

With the Culture

This does bring up an interesting point, however. Though he’s loath to label himself, Seo is an R&B and Soul artist. His music draws a great deal of influence from the likes of Raphael Saadiq and D’Angelo. With the “Elbow” EP, you hear New Jack Swing. With “UNITY,” obvious jazz conventions. How does he take influence without copying?

“That’s a hard question,” he admits. “Before I got to work on the ‘Misfit,’ album I absolutely had no idea on where or how to do music properly. I didn’t even think of the culture side of stuff. But as soon as I started working on this latest album I started to focus more on the culture of Korea, that’s all.”

Whatever the influences, Seo focuses on how to mix them with his own culture and experiences.

“’Cause it’s fun!”

The truth? Samuel Seo has an almost exacting desire for honesty and authenticity. Unquestionably, it shows in the way he creates his music. No matter what, he’s determined to make each moment count. Each second spent creating is done with purpose. He’s admitted to not spending much time thinking about his musical evolution. But something in the back of his mind must spare a thought for elevating his craft. Yes, yes. I actually say this. Yes, he gets at me for the phrasing with that crazy laugh of his. 

“I always think about elevating ‘my craft,’” he says, a taunt and chuckle in the words. “All the time.” More laughing. The moment passes, and he does sober up quickly. “I’m more interested in doing better music than just walking around the street, getting recognized, or hitting the clubs, hitting on the girls and stuff. I don’t have any interest in that kind of culture,” he says with passion. “All I care about [is] how to do music better than I did yesterday, that’s all I care about.”

So, then, how does he stop from becoming stagnant? What keeps him motivated to actually be better?

“’Cause it’s fun!” he says.

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“Yeah?”

“Yeah, that’s all. Why would I do it if it’s not fun?” 

That’s all well and good, but most find it easier to just stay solidly in one lane. (The old adage: If it ain’t broke, don’t fix it.) Is that his philosophy as well, or does he find more ease in switching it up?

“Well, it’s both,” he says. Then, “I don’t really care about change or staying. I don’t care about the way I go. All I care about is whether it’s fun or not. That’s all. We don’t even know if we’re gonna die tomorrow.” Again his voice rises. There’s a ghost of laugh, but he’s completely serious. “All we have to do is focus on today by doing something that’s fun. That’s so important to me.”

It’s All About Now

However, whether he realizes it or not, that’s not an easy feat in our modern social constructs. We’ve been rapidly conditioned to always need approval. To always need people to “like and share.” To “subscribe.” To pay attention to us. In truth, this is what breeds the culture in music of releasing singles. For the most part, the effort, and more pertinently the time it takes to make a full album is too much of a risk in a world where staying relevant is superior to cultivating a legacy.

Not to Samuel Seo. Not by a long shot.

“It’s all about making… how do I put it? I don’t really like using the word ‘art,’” he admits. “Nowadays everyone’s using it. But I think making a certain form of really great art is way more important than to commercialize songs, you know what I mean?”

Given the nature of social media and “now now now” culture, that mindset is quickly dwindling. However, with those we consider the modern greats–your Frank Oceans, D’Angelos, Lauryn Hills–so much time goes between their releases. How does Seo avoid feeling pressure to always stay relevant?

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“To be honest I don’t even think about it. As long as I do music I’m pretty sure on what I’m doing, no one’s going to do better than what I do for a while.”

“Bold, bro.”

“Look, I don’t care,” he says emphatically.

“Why shouldn’t I?”

He does emphasize the point he only feels this way about making music in Korea. But all this comes from a man who participated in one in an ever-growing list of “reality” competition shows: “Breakers.”

“It was fun!” he says, honest exuberance coming through the phone. “That’s all. The staff of the show called me one day, and they were like they were trying to make this one show called ‘Breakers.’ ‘Are you down here? You wanna join?’ I was like, why not? I got nothing to do anyway. So let’s do it!”

I’m mostly curious about his thoughts because he participated on “Breakers.” Anyone who’s been even a casual follower of MNET’s elimination talent programs understands the definition of “reality” is very loose. The channel has a somewhat unhealthy obsession with, shall we say, “creative” editing.

This snatches another laugh out of him. “There’s this one thing that happened before the show was aired,” he begins. “The staff were like, ‘No matter how you were presented to the audience, don’t be scared, it’s gonna pass.’ That’s all they were saying to me,” he revealed. “I didn’t even get to see how it was edited until the day it was aired. So as soon as I saw how I was being presented through the show I was like, ‘What have they done to me? Oh my god!’”

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As with most things, however, Seo takes it with a grain of salt. “Still, it was fun. So it doesn’t matter.”

“You don’t mind the whole competition part of it?”

“It’s happening. There’s nothing I can do about it, right?” I have to contend his point.

With how wantonly the channel portrays participants, I wonder what Seo thinks of shows like “Show Me The Money.” His answer, unsurprisingly, is as honest and downright bold as everything else he’s said so far.

“Lame!” Again with that laugh of his. “You agree, though, right?

“Well… Let’s just say I’ve only ever gotten past the first couple episodes before giving up.”

“I’m only going through the short clips,” he says. Then after a beat, “To see how stupidly they’re doing!”

At this point, we get a bit lost in conversation about the nature of the beast. The sudden change of heart of many artists who were adamantly against being on those shows, then ended up on them anyway. “I know!” he says incredulously. “I’m still wondering why that happened. And maybe that’s the reason why I’m not famous yet.” We share another laugh. “ I think I’m the one who’s doing things right, so I don’t care.” Cocky as hell. I have to say, I honestly love it.

At the end of the day, however, for Seo, it boils down to one thing: “Why shouldn’t I go on the TV and do something?”

Vision & Ambition

Exactly. Why shouldn’t he? The fact is, all he really cares about is the music. Anything else is just another part of the experience. “I have respect for every side of what I go through,” he admits.

His ability to just go with the flow, for lack of a better phrase, is most apparent in his music. He’s admitted to having a set goal whenever he makes music now. But he doesn’t allow that vision to hold him back. In fact, one might say it frees him more than acts as a restriction. Expands his ego, if you will. This is fundamentally why I fell in love with his music. Even what he considers “lame” and “thoughtless.” I’ll say it until I can’t say it anymore. Samuel Seo does not make bad albums!

It’s apparent, his desire to constantly improve. Constantly dig for more musically. It’s what makes an album like “UNITY” so damn impressive. He confessed in an interview that the project was a product of his desire to see how it was to work with various people from various musical philosophies and backgrounds.

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I can’t help but wonder if he believes that same idea is possible in a real-world setting. Does music in fact have the ability to bring the kind of harmony he aimed for with “UNITY”?

“Of course.” He’s emphatic on this point. “I don’t know if this is the proper example. But there’s this record label that I admire and I someday wanna be signed to. It’s called Motown Records.” Naturally that gets a reaction from me. “Just look what they did. What Koreans need is what they’ve done back in the 1960s, ’70s. Trying to achieve more than what music can do. Because they don’t just consider music as a recreational side. They consider music has more power and more into it. That’s what I aim for here.”

Seo has the type of ambition and hunger for truth to actually pull it off himself. Hey, he’s had aspirations of opening his own music school once he’s decided to hang up his mic. So why not?

“That’s simple,” he says. After a pause, he exclaims, “I’m not that famous yet!” Cocky, but there’s also disarming humility oozing out of him at every turn. “Look, if I’m that famous to be able to open up a huge studio and gather people around me, I wouldn’t be here. I’d be in some other part of the world, some other country.”

However, Berry Gordy started Motown Records with money from one of his sisters. He bought a small house where they used the bathroom as the echo chamber. “You gotta start somewhere,” I say.

“That’s true,” he concedes. “Actually I rented a warehouse in Korea. But I intend to take my time on finding new artists. Not something you can find in a day, right?”

Also true. It’s exciting to note that he’s actually actively seeking new talent.

“I do that all the time. I just go watch some random musician’s concert, see what they’re doing, and just listen to what they think about the music and stuff. 

“Actually I found one in 2019. This little kid’s name is DAMYE. A local musician here too. He’s from, I don’t know, LA? He’s not Korean at all, but this kid is amazing. You should check his album out.”

Samuel Seo: The Misfit

Without a doubt, Samuel Seo’s a busy man. Between competing on “Breakers” and finding artists to add to his future roster of stars, he created one of the best albums to come out of South Korea this year. The entirety of our conversation has led us here. 

His fixation with exposing perhaps some of the less complementary aspects of his culture bleeds into his work. “The Misfit” is a culmination of everything leading up to the very moment of its release. It might be his boldest, most poignant commentary on the culture that raised him to date. What a statement it makes.

The entire album is compelling. However, there are a few songs that really resonate with me. “Something & Nothing” sparks me as a particularly scathing self-examination. As if his best-laid plans amounted to less than he’d hoped.

“Well, remember like ten years ago when I released my unofficial dumb album?” And we’re back. “All I cared about was, ‘Hey, with this album I could be famous, riding around in those big rides and stuff.’ That’s all I aimed for,” he says. “But when time flew [by], it turned out it’s nothing. Right? All that materialistic [stuff] doesn’t matter at all. As long as I can take care of myself and my family, that’s all I need. I don’t care about all that other stuff now.

“It’s kind of gypsy stuff, right?” he says with a laugh. I don’t deny it. We might hate to admit it, but most of us are constantly worrying about paying rent, keeping the lights on, having enough to maybe go out for an occasional drink or meal. 

“It’s real out here!”

“It’s real to a lot of people out here too,” he says. “But I’m glad it’s just not my story, that’s all. That’s all I need. I don’t care about other stuff.”

Undeniably, Seo is very cognizant of his history. Of the uniqueness of South Korean culture. With everything he is, he embraces it with his entire being. Again, his goal is to bring his culture to the music he cares so much about. The music video for “PlayaPlayaPlaya” attests to that fact. 

It’s a gorgeous video. The first features legendary mime dancer Yu Jingyu. With raw passion, energy, and emotional candor, the elder interprets Seo’s lyrics. Surrounded by sand, dry shrubbery, and the looming presence of the mountains in the back, Yu pours his soul into the words. Version number two features Seo in a separate part of the desert. The elder mime is silent (per the nature of the artform). Conversely, Seo sings the lyrics out, head tilted to the heavens. The dynamics are fascinating.

The idea of the older mime is so interesting to me.

“I don’t know about in other countries, but in Korea, the younger ones kind of don’t have respect for the older ones anymore, you know what I mean? But there’s always at least one thing you can learn from the older ones, right? So I really wanted to remind [people of] that throughout the music video. That’s all.”

You contrast that with “Ordinary Kids.” It’s a song that asserts that kids don’t learn or dream from school. They learn from actually living life. Certainly a relatable sentiment. In the States, point-blank, you learn in order to pass tests, not to prepare yourself for the world. Certainly not to believe your dreams are attainable. Pretty gutsy stuff from the perspective of someone living in a country whose obsession with education is staggering. 

“I wrote that song because the culture, the education being hardcore and stuff here, I thought it was stupid, you know what I mean? What I think is if a kid wants to do something, you should let him or her do it.

“As you grow up, going through all the schools in Korea, your dreams are narrowed down, literally. When you were like a six- or five-year-old kid, they got like a hundred different things they can do in their mind. But when they turn 17 or 18, then that’s the time when their dreams are narrowed down into, ‘Well, you can do this. You can do that.’ To only like eight or seven things. That’s a really sad thing.

“So I really wanted to pick that point to let us Koreans be reminded that we are living in a… I don’t know. I wouldn’t say it’s a wrong culture, but it should be more flexible.”

“Do you think that mindset is ever going to change?”

Without hesitation, “I don’t think so. I’m a victim growing up.”

Once again, relatable.

“You should remember this name…”

When it’s all said and done, it does my heart good to hear that he plans to take some time for himself in the near future. Self-care, especially in relation to mental health, is still a very new and nuanced conversation for South Korea.

“I’m thinking of heading over to Bali to spend some vacation. I need some time to rest. I’ve been working too much. Throughout my 20s I didn’t really get much time to take a break properly. So I thought, I think it’s about time to get some rest.”

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Yes, it’s true. Samuel Seo’s quite a simple man. However, he has such an incredible belief in himself. Such a strong sense of awareness. The very first thing I notice about him? He speaks clearly and with confidence. Don’t let his opening quips about being just a “local musician” fool you. Samuel Seo knows who he is. Somewhere in his soul he’s aware that others know exactly who he is as well.

“To the ones who’ll be reading this, I know you’re not familiar with this name Samuel Seo that much. But even though it’s your first time coming across my name, you should remember this name. It’s gonna turn out huge!”


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