In a surprise announcement, THEBLACKLABEL has revealed its latest endeavor: ALLDAY PROJECT, a genre-defying co-ed group composed of five artists—ANNIE, TARZZAN, BAILEY, WOOCHAN, and YOUNGSEO. Slated to debut on June 23 at 6 PM KST, the group introduces a bold creative vision that diverges from K-pop convention.
Rather than adhering to current trends, ALLDAY PROJECT positions itself as a collective driven by originality and artistic autonomy. According to THEBLACKLABEL, the group’s concept centers on forging a distinct identity through elevated music production, striking visual language, and layered messaging that aims to resonate beyond mainstream formulas.
Each member brings a unique background and set of credentials to the table. While detailed profiles are yet to be revealed, the agency emphasizes that the five are not only recognized talents but also innovators in their respective fields. Their union under the ALLDAY PROJECT banner signals a strategic shift from idol-focused formulas to artist-led experimentation within the Korean music landscape.
As anticipation builds ahead of their official debut, industry watchers are keeping a close eye on what THEBLACKLABEL—home to acts like TAEYANG and SOMI—has in store with this unconventional new lineup.
Further updates, including teasers and release details, are expected in the days leading up to June 23.
Stay tuned to HiphopKR for exclusive coverage on ALLDAY PROJECT and other breaking K-pop news.
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