SUMIN – Page 3 – HiphopKR

SUMIN has released her new mini album and music video “OO DA DA” today, with support from Nahzam Sue and Balming Tiger‘s Omega Sapien.

SUMIN, a multifaceted artist extraordinaire, is not only an enthralling vocalist but also a proliferate producer, sound designer, and creative director. By drawing influences from a heterogeneous collection of genres — hip-hop, electronic, bass musics, and the ever-growing K-pop — SUMIN has been establishing an unprecedented style that crosses different musical spheres and challenges the boundaries of K-pop; her music cannot be described otherwise than by designating it a new genre: Neo K-pop. SUMIN’s collaborations with various artists, including BTS, Red Velvet, Xin Seha, and So!YoON! mark her as exceptionally versatile and unconfined to either major or underground. Since her debut, she has released two EPs and multiple singles which fueled the success of “Your Home,” her first full album in 2018 noted for its witty lyrics and solid vocals. Awarded the Best R&B/Soul Album at the 2019 Korean Hip Hop Awards and the Best Album of the Year by Weiv, SUMIN acquired a prominent level of critical acclaim and a supportive fan base at once, heightening enthusiastic anticipation for her next work and future influence as a pioneering force in shifting the paradigm of K-pop.

SUMIN is back with neo creations. If 2018 recognized her as an all-around artist primarily through her critically acclaimed first album “Your Home,” 2019 is about to meet another unforeseen facet of the artist through her new EP “OO DA DA.” The EP consists of six self-produced tracks in which various genres, sounds, and rhythms are fused into a new mixture that well-characterize the genre Neo K-pop. In her usual daring style, SUMIN held K-pop and bass musics in each hand then merged the former’s colorful structure with the latter’s rhythms — the result is a scintillating array of sounds that appeal to diverse groups of listeners. The mesmerizing voice, coupled with her uniquely direct speech, floats effortlessly amidst the catchy melody and above the deep bass. The only featured artist Omega Sapien of Balming Tiger added to the finesse of the album by adapting perfectly to the concept of “Pocket,” in which his witty flow and tone blend seamlessly with other components of the track. The EP is also accompanied by a new concept of music video directed by GDW, a top-notch visual production in Korea, opening up another way for the audience to interact with “OO DA DA.”

Release Date: July 19, 2019
Type: EP
Presented by MOTHER