Producer EachONE and hiphop label Hi-Lite’s only singer Soulone have revealed a teaser for their digital single ‘쉽지않아’ (Ship-G-Ana) that is to be released on July 14.
EachONE had ended his personal activities in 2012 with his first full-length album ‘Diorama’ and went on to work only as a composer.
The teaser video is an hommage to the first scene of Jay-Z and Kanye West’s ‘Otis’. Like in the original, instead of expensive cars you can see trucks that represent ordinary people. This hints at the single’s topic. The modern man will be able to 200% relate to ‘쉽지않아’ [lit. Not Easy] and be 200% healed by it.
These two musicians’ collaboration already stands in the fans’ center of attention. It is the first digital single of a project called ‘서른어택’ [Thirty Attack] that is filled with, to a certain extent, heavy lyrics about the lives of the two musicians who have entered their thirties.